Target Profile
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
Aged 18-25 yrs
Students (High/College) or Entry level businessmen
KBF: Design > Price = Features > Brand
Aged 18-25 yrs
Students (High/College) or Entry level businessmen
KBF: Design > Price = Features > Brand
Target Profile
Target Profile
Prefer goods expressing personality
Enjoy network sites such as Facebook, MySpace, etc.
Prefer unique design and vivid colors
Have many friends & social communities
Type of transportation: bus / subway
Sensitive to fashion and trend but spend wisely
Enjoy web surfing & chatting rather than watching TV
Prefer goods expressing personality
Enjoy network sites such as Facebook, MySpace, etc.
Prefer unique design and vivid colors
Have many friends & social communities
Type of transportation: bus / subway
Sensitive to fashion and trend but spend wisely
Enjoy web surfing & chatting rather than watching TV
Characteristics of Target
Characteristics of Target
