Kodak EASYSHARE M5350 страница 68 Скачать руководство пользователя | Manualshive

Страница: 68 / 70

background image

62

www.kodak.com/go/support

Index

locate pictures, 24
long time exposure, 40

M

magnify a picture, 23
maintenance, camera, 51
make picture from video, 30
manner/museum, 16
marking

for email, 39

memory

inserting card, 6

menu settings, 40
mode

safe, 41

Mode button, 15
modes, 15

backlight, 15
beach, 16
children, 15
fireworks, 16
flower, 15
high ISO, 16
manner/museum, 16
night landscape, 16
night portrait, 16
self-portrait, 16
text, 16

multiple selections, 32
multi-up, thumbnail, 23

N

night landscape, 16
night portrait, 16

O

online prints, ordering, 45
optical zoom, 13

P

panoramic pictures, 19
people, tagging, 36
photo effect, tinting, 27
photobooth, 16
PICTBRIDGE enabled printer, 44
picture size, 40
picture taking, 8
pictures

adding date stamp, 13
border, adding, 26
cropping, 28
emailing marked, 39
marking, 45
review icons, 25
reviewing, 20
taking, modes, 15
tinting, 27
transfer to computer, 43

pictures/video

deleting, 22

playing a video, 22
power

camera, 5

power icon, 11
print from a video, 31
printing

from a card, 45
optimizing printer, 46
order online, 45

«
...
66
67
68
69
70
»

Содержание EASYSHARE M5350

Страница 1: ...KODAK EASYSHARE Camera M5350 Extended user guide www kodak com For help with your camera www kodak com go M5350support ...

Страница 2: ...Eastman Kodak Company Rochester New York 14650 Eastman Kodak Company 2011 All screen images are simulated Kodak EasyShare and Pulse are trademarks of Eastman Kodak Company 4H8628_en ...

Страница 3: ...Product features www kodak com go support i Front view Lens lens cover Microphone Flash Self timer Video light Shutter button for pictures Battery Charging light Record button for videos Power button ...

Страница 4: ...HC Card slot Tripod socket LCD USB port Flash button Strap post Review Review edit or tag pictures and videos change settings Share Share pictures and videos Mode Choose a capture mode or effect Display Switch between Tools View and Clean View Delete button SD SDHC card optional accessory Speaker ...

Страница 5: ...ences 10 Understanding the picture taking icons 11 Watch the battery level 11 Taking a video 12 Using the optical zoom 13 Turning on the date stamp feature 13 Using the flash 14 Using different modes and effects 15 Using the photobooth feature 16 Using Program mode 17 Using the self timer 18 Using the burst feature 18 Taking panoramic pictures 19 3 Reviewing and editing 20 Reviewing pictures video...

Страница 6: ...pictures videos 34 Sharing through email and social networks 34 Tagging pictures 36 Marking pictures videos as favorites 39 5 Doing more with your camera 40 Changing settings 40 6 Install software 43 Install software transfer pictures and share 43 Printing pictures 44 Marking your pictures for print 45 7 Troubleshooting 46 Getting help on the Web 48 8 Appendix 49 Specifications 49 Care and mainten...

Страница 7: ...a Loading the battery Purchase extra batteries www kodak com go accessories Charge the battery see page 2 Load the KODAK Li Ion Rechargeable Digital Camera Battery KLIC 7006 1 2 Use the battery to slide aside thebatterylock Slide open the battery door ...

Страница 8: ...arging light Blinking charging Steady On finished charging Maximize the number of pictures you can take fully charge the battery before using All rechargeable batteries lose power over time even if they re not being used Charge the Li ion battery whenever necessary Turn off the camera 1 Connect a KODAK Camera USB Cable Micro B 5 Pin and charger Use only the cable included with this camera 2 Your c...

Страница 9: ...ur package includes an external battery charger Watch the battery level See page 11 Purchase extra batteries www kodak com go accessories 1 2 Battery Charging light Flashing green charging Steady On green finished charging Your charger and plugs may differ ...

Страница 10: ...e page 11 Purchase extra batteries www kodak com go accessories Battery Charging light Blinking charging Steady On finished charging Turn off the camera 1 Connect a KODAK Camera USB Cable Micro B 5 Pin and charger 2 The camera charges when the computer is on and awake Turn off hibernation sleep and standby modes ...

Страница 11: ...n the future use the Settings menu see page 41 to change current field for previous next field OK to accept At the prompt press OK to change OK to accept Language Date Time to highlight a site Sharing Destinations to check uncheck a site You can tell the camera which sharing sites to offer when it s time to share pictures videos OK ...

Страница 12: ...es the card or the camera IMPORTANT When you turn on the camera it checks to see if a card is inserted If so new pictures videos are stored on the card If no card is inserted new pictures videos are stored in the camera s internal memory If pictures videos are detected in internal memory and a card is inserted the camera prompts you to move the pictures to the card and erase those in internal memo...

Страница 13: ...Setting up your camera www kodak com go support 7 Attaching the strap ...

Страница 14: ...lfway to focus and set exposure Framing marks indicate the camera focus area If the camera is not focusing on the desired subject release the Shutter button and recompose the scene 3 When the framing marks turn green press the Shutter button completely down The new picture is briefly displayed If you don t like it press the Delete button then follow the prompts To delete a picture later see page 2...

Страница 15: ...eos press the Review button see page 20 To change camera settings see page 40 If it s hard to see the LCD you can adjust the brightness see page 41 Customizing your camera Sometimes you want to see everything available Other times you want everything out of your way Press the Display button to change between Clean view and Tools view Display OK Review Clean view Tools view Tools vary by camera mod...

Страница 16: ...n Review press to move between Tools and Previous Next In Liveview press to move between Tools and the most recent picture Most recent picture Press press Some settings can be chosen using 2 to choose a 1 or a setting then press OK tool s setting then press OK Press to change a Note If you chose to choose Tools 1 ...

Страница 17: ...ss out on great pictures and videos keep your battery fully charged Full Three quarters Half Critical AC Power Charge the battery See page 2 Purchase extra batteries www kodak com go accessories Battery level Number of pictures video time remaining Zoom slider Self timer Burst Flash mode Most recent picture video Settings ...

Страница 18: ... press and release the button again The first frame of the new video and the play button are displayed for a few seconds To play pause the video press the OK button If you don t like the video press the Delete button then follow the prompts To delete a video later see page 22 Other video taking features To review and work with pictures and videos see page 20 To change camera settings see page 40 I...

Страница 19: ... the optical zoom range Release Telephoto T then press it again NOTE You may notice decreased image quality when using digital zoom Turning on the date stamp feature You can add a stamp showing the date taken to pictures you take next IMPORTANT You cannot add a date stamp to pictures already taken Once a date stamp is applied it cannot be removed on the camera 1 Press the Display button until tool...

Страница 20: ...h modes Flash fires Auto When the lighting conditions require it The camera processes the picture to correct red eye Flash On Fill Every time you take a picture regardless of the lighting conditions Use when the subject is in shadow or is backlit when the light is behind the subject Red eye Reduction A preflash fires shrinking the eye pupil before the picture is taken Off Never Flash button ...

Страница 21: ... matches your picture taking situation for the best possible pictures Photobooth Like a vintage photobooth the camera uses a self timer to take 4 pictures then combines them into a single strip See page 16 SCN mode For Program Access to more advanced settings See page 17 Portrait Full frame portraits of people Sport Action pictures Landscape Distant scenes Close up Close range Use available light ...

Страница 22: ... place the camera on a steady surface or tripod Text Documents For best results place the camera on a steady surface or tripod Bright Bright beach or snow scenes Fireworks Fireworks For best results place the camera on a steady surface or tripod Self Portrait Close ups of yourself Assures proper focus and minimizes red eye Night Portrait Reduces red eye of people in night scenes or low light condi...

Страница 23: ...ssion Exposure Compensation Adjust the exposure If a scene is too light decrease the setting if it s dark increase the setting ISO Adjust the camera s sensitivity to light Higher ISO indicates greater sensitivity NOTE A higher ISO may produce unwanted noise in a picture White Balance To make picture color more accurate choose the setting that matches the current lighting Focus Zone Choose Multi Zo...

Страница 24: ...he Record button completely down Using the burst feature Use the burst feature to take pictures in rapid succession 1 Press the Display button until tools appear at the top of the LCD 2 Press and to choose the Self timer Burst icon then press OK 3 Press to choose Burst then press OK 4 Compose the scene Press the Shutter button halfway then down and hold it The camera takes pictures until you relea...

Страница 25: ...to choose Panorama Left Right or Panorama Right Left depending on the direction you want to pan then press OK 4 Take the first picture After a quickview the LCD displays the liveview and an overlay from the first picture 5 Compose the second picture Make the overlay from the first picture cover the same portion in the new picture 6 If you are taking stitching only 2 pictures press OK to stitch the...

Страница 26: ...on to enter exit Review 1 2 Press to choose All People Date If you chose People Date or Keywords highlight a name date or keyword then press OK 3 You can also review pictures videos by pressing OK in Liveview when the most recent picture is highlighted bottom left of LCD or during Quickview while reviewing a new picture Review In Liveview In Quickview In Review Most recent picture ...

Страница 27: ...ou can do in Review Battery level Edit Multi up Print Slideshow Picture video number Picture has been marked for Share Press OK to play videos Press to show hide tools Press to see previous next picture video Press to delete pictures videos Tags Back More tools Home ...

Страница 28: ...then follow the prompts Deleting pictures videos 1 Press the Review button 2 Press to choose a stack of pictures All or sorted by People Date Keywords or Videos then press OK If you chose All People Date or Keywords press to find a picture video to delete If you chose Videos thumbnails are displayed 3 Press the Delete button then to choose Picture Video or All then press OK To delete other picture...

Страница 29: ...res as thumbnails 1 Press the Review button 2 Press to choose a stack of pictures All or sorted by People Date Keywords or Videos then press OK If you chose All People Date or Keywords a single up picture is shown If you chose Videos multi up is already displayed 3 Press the Display button until tools appear at the top of the LCD 4 Press and to choose Multi up then press OK Thumbnails are shown To...

Страница 30: ...with keywords page 38 1 Press the Review button 2 Press to see All pictures videos or those sorted by Date People Keywords or Videos If you chose All People Date or Keywords a single up picture is shown If you chose Videos thumbnails are displayed If you press OK while a video is highlighted the video plays To return to picture taking mode press the Shutter button halfway down Tip For best results...

Страница 31: ...ing the review icons Stop Video duration Volume Video progress Video controls Trim Make picture from a video Action Print Home Back Multi up Tags Edit Hide tools Picture video number Battery level Picture has been marked for Share Videos Pictures Print Slideshow ...

Страница 32: ...ress OK A single up picture is shown Press to choose a different picture 3 Press the Display button until tools appear at the top of the LCD 4 Press and to choose Edit then press OK 5 Press to choose Effects then press OK 6 Press to choose Borders then press OK 7 Press to choose a border style then press OK 8 Press to choose Cancel or Apply then follow the prompts To return to picture taking mode ...

Страница 33: ...words then press OK A single up picture is shown Press to choose a different picture 3 Press the Display button until tools appear at the top of the LCD 4 Press and to choose Edit then press OK 5 Press to choose Effects then press OK 6 Press to choose Tint then press OK 7 Press to choose a tint then press OK 8 Press to choose Cancel or Apply then follow the prompts To return to picture taking mode...

Страница 34: ...ss OK 5 Press to choose Crop then press OK 6 Follow the prompts to crop the picture To return to picture taking mode press the Shutter button halfway down Rotating pictures You can rotate a picture to portrait or landscape orientation 1 Press the Review button 2 Press to choose a stack of pictures All or sorted by People Date or Keywords then press OK A single up picture is shown Press to choose a...

Страница 35: ...e Select Images then press OK 4 Press and to choose a video then press OK 5 Press and to choose the Edit icon 6 Press to choose Trim then press OK 7 Press to move the Start position When you re satisfied press OK to lock it Press to choose the End trim mark then press OK Press to move the End position When you re satisfied press OK to lock it 8 Press to choose Done then press the OK button Follow ...

Страница 36: ... 3 Press and to choose Select Images then press OK 4 Press and to choose a video then press OK 5 Press and to choose the Edit icon 6 Press to choose Make Picture then press the OK button 7 Press OK to play pause the video Press while paused to rewind forward frame by frame 8 When you reach the desired frame press and to choose Make Picture then press OK The picture is created The original video is...

Страница 37: ... cm print 1 Press the Review button 2 Press to choose Videos then press OK Thumbnails are displayed 3 Press and to choose Select Images then press OK 4 Press and to choose a video then press OK 5 Press and to choose the Edit icon 6 Choose Action Print then press OK A 9 up picture is created To return to picture taking mode press the Shutter button halfway down ...

Страница 38: ...hen press OK 3 If you chose All People Date or Keywords a single up picture is shown Press and to choose Multi up then press OK If you chose Videos multi up is already displayed 4 Press and to choose Select Images then press OK 5 Press to choose a picture video Press OK to select it A check mark appears on the picture Press OK again to remove a check mark Repeat this step to select other pictures ...

Страница 39: ...device equipped with a composite video input To connect the camera directly to a television use a composite cable may be sold separately Use the camera controls to navigate through pictures videos on the television NOTE Image quality on a television screen may not be as good as on a computer monitor or when printed Purchase accessories www kodak com go accessories ...

Страница 40: ...t the camera to a networked computer IMPORTANT To use the sharing and social networking features you must install the KODAK Share Button App See page 43 1 Press the Share button to share anytime 2 Press and OK to choose social networking sites or email addresses 3 Press to choose Done then press OK When you transfer these pictures videos to your computer they are sent to the sharing destinations y...

Страница 41: ...ck uncheck each social networking site When you are in Review and press the Share button your chosen sites appear To return to picture taking mode press the Shutter button halfway down Manage email addresses and KODAK PULSE Digital Frames You can add edit or delete email addresses and KODAK PULSE Digital Frames on your camera To use the keyboard see page 38 1 Press the Share button 2 Tap Manage Em...

Страница 42: ... press OK If you chose People Date or Keywords choose a person date or keyword 3 Press the Display button until tools appear at the top of the LCD 4 Press to choose Tags then press the OK button 5 Press to choose Tag People then press OK 6 Press to choose an existing name or Enter New Name to add a new one see page 38 then press OK If more than one face is detected a name or question mark is assig...

Страница 43: ...Press to choose Settings then press the OK button 3 Press to choose People Tag Settings or Keyword Tag for videos then press OK 4 Press to choose Modify Names List then press OK 5 Press to choose the name you want to modify then press OK The name is highlighted Press to choose Edit or Delete The keyboard appears when you need to type See page 38 6 Edit the name press to choose OK then press OK If ...

Страница 44: ...wn Press to choose a different picture 3 Press the Display button until tools appear at the top of the LCD 4 Press to choose Tags then press the OK button 5 Press to choose Keyword Tag then press OK 6 Press to choose a tag or and to add a tag using the sign then press OK 7 Press and to choose Done then press OK Using the keyboard The keyboard appears when you need to type 1 Press to choose a lette...

Страница 45: ...ess the Review button 2 Press to choose a stack of pictures All or sorted by People Date Keywords or Videos then press OK 3 Press the Display button until tools appear at the top of the LCD 4 Press to choose Tags then press OK 5 Press and to choose Keyword Tags then press OK 6 Press to choose Favorite then press OK 7 Press to choose Done then press OK ...

Страница 46: ...When finished with a setting press OK Setting More information Share Button Settings Choose the people and Web sites with whom you share pictures and videos Edit People Add modify or delete people email addresses and digital picture frames so that you can share with your favorite people Edit Web Sites Decide which sites such as KODAK Gallery FACEBOOK YouTube etc are offered on your camera Also cre...

Страница 47: ...o High Power High Power Brighter LCD uses more battery power Power Save Dimmer LCD uses less power Auto LCD brightness is automatically adjusted according to environment Sound Volume Choose volume High Medium Low Mute Date Time Set date and time Language Choose your language Reset All Camera Settings Reset settings to their default Computer Connection Choose which application is downloaded or laun...

Страница 48: ...formatting may damage the card Memory Card Deletes everything on the card formats the card Cancel Exits without making a change Internal Memory Deletes everything in internal memory including email addresses and keyword tags formats the internal memory KODAK Camera Software View the URL to download KODAK Software About View camera information Setting More information ...

Страница 49: ...mputer screen to download and install the Share Button App on your computer IMPORTANT If the installer does not run choose and install the right version for your computer www kodak com go camerasw 5 After the software is installed follow the prompts to transfer pictures and videos to your computer Pictures videos that you tagged for sharing are emailed or uploaded to the desired social networking ...

Страница 50: ...Printer 1 Turn on the printer Turn on the camera The PictBridge logo is displayed followed by the current picture and menu If no pictures are found a message is displayed If the menu turns off press any button to redisplay it 2 Choose a printing option then press OK Current Picture Press to choose a picture Tagged Pictures If your printer is capable print pictures that you marked for printing Inde...

Страница 51: ...or details Make prints at a KODAK Picture Kiosk Go to www kodak com go picturemaker Take the card to your local photo retailer for professional printing Marking your pictures for print 1 Press the Review button 2 Press to choose a stack of pictures All or sorted by People Date or Keywords Press OK until you see a single up picture or press OK to choose multiple pictures 3 Press the Display button ...

Страница 52: ...e pictures to the computer see page 43 Delete pictures from the card see page 22 or insert a new card You cannot take a picture Turn the camera off then on again Depress the Shutter button all the way see page 8 Insert a new charged battery see page 1 Memory is full Transfer pictures to the computer see page 43 delete pictures see page 22 or insert another card Pictures remaining number does not d...

Страница 53: ... KODAK Software Downloads at www kodak com go camerasw Status Solution Cannot print The camera must be in PTP not mass storage mode Change the Computer Connection setting in the Settings menu to Other Application see page 41 Status Solution Picture is not clear To automatically set exposure and focus press the Shutter button halfway When the framing marks turn green press the Shutter button comple...

Страница 54: ...ight Reposition the camera to reduce the amount of available light Turn the flash off see page 14 Move so that the distance between you and the subject is within the effective flash range See Specifications starting on page 49 To automatically set exposure and focus press the Shutter button halfway When the framing marks turn green press the Shutter button completely down to take the picture In Pr...

Страница 55: ...ens 5X optical zoom f 3 9 f 5 7 35 mm equivalent 28 140 mm Digital zoom 5X continuous Focus system TTL AF through the lens auto focus Multi Zone Center Zone Face Priority Working range 0 5 m 1 6 ft infinity wide normal 1 5 m 4 9 ft infinity telephoto normal 5 80 cm 2 31 5 in wide Macro mode 1 1 8 m 3 3 5 9 ft telephoto Macro mode Auto focus control Continuous and Single AF Face detection Yes Face ...

Страница 56: ...cts Photobooth Scene modes Video Image file format Still EXIF 2 3 JPEG compression file organization DCF Video MP4 CODEC H 264 Picture size 16 MP 4 3 4608 x 3456 pixels 14 MP 3 2 4608 x 3072 pixels 12 MP 16 9 4608 x 2592 pixels 6 MP 4 3 2880 x 2160 pixels 3 MP 4 3 2048 x 1536 pixels Video size HDV 1280 x 720 30 fps VGA 640 x 480 30 fps Recording limit VGA 4 GB HD 4 GB or 29 mins Color modes Vivid ...

Страница 57: ...Do not allow chemicals such as suntan lotion to contact painted surfaces Service agreements may be available in your country Contact a dealer of KODAK Products for more information For digital camera disposal or recycling information contact your local authorities In the US go to the Electronics Industry Alliance site at www eiae org or go to www kodak com go support Upgrading your software and fi...

Страница 58: ...if you have questions If using this product in an airplane observe all instructions of the airline When removing the battery allow it to cool it may be hot Follow all warnings and instructions supplied by the battery manufacturer Use only batteries approved for this product to avoid risk of explosion Keep batteries out of the reach of children Do not allow batteries to touch metal objects includin...

Страница 59: ...y life Use a power saving LCD Brightness setting see page 41 Charge the battery whenever necessary Dirt on the battery contacts can affect battery life Wipe the contacts with a pencil eraser before loading the battery in the camera Battery performance is reduced at temperatures below 41 F 5 C When using your camera in cold weather carry spare batteries and keep them warm Do not discard cold batter...

Страница 60: ... for the remaining warranty term of the original Product or 90 days after the date of repair or replacement whichever is longer Limitations This warranty does not cover circumstances beyond Kodak s control This warranty does not apply when failure is due to shipping damage accident alteration modification unauthorized service misuse abuse use with incompatible accessories or attachments such as th...

Страница 61: ...writing by a Kodak company no warranty or liability exists beyond any minimum requirements imposed by law even though defect damage or loss may be by negligence or other act Regulatory compliance FCC compliance and advisory This equipment has been tested and found to comply with the limits for a Class B digital device pursuant to Part 15 of the FCC Rules These limits are designed to provide reason...

Страница 62: ...d 2 this device must accept any interference received including interference that may cause undesired operation Waste Electrical and Electronic Equipment Battery disposal Canadian DOC statement DOC Class B Compliance This Class B digital apparatus complies with Canadian ICES 003 Observation des normes Classe B Cet appareil numérique de la classe B est conforme à la norme NMB 003 du Canada CE Hereb...

Страница 63: ...Appendix www kodak com go support 57 VCCI Class B ITE Korean Class B ITE Russian GOST R Eastman Kodak Company Rochester NY 14650 ...

Страница 64: ...58 www kodak com go support Appendix Korean Li Ion Regulatory ...

Страница 65: ...Appendix www kodak com go support 59 China RoHS ...

Страница 66: ... LCD 12 burst 18 button Delete 22 Display 9 Mode 15 Review 40 Share 34 Telephoto Zoom 13 C cable audio video 33 Camera Setup App 43 camera sounds 41 Canadian compliance 56 care and maintenance 51 charging battery icon 11 external charger 3 internal charger 2 USB 4 charging the battery 2 children 15 clock setting 5 computer connect camera 43 transfer to 43 computer connection 41 connector USB A V 3...

Страница 67: ...nition 36 FCC compliance 55 find pictures 24 fireworks 16 firmware upgrading 51 flash using 14 flower 15 focus framing marks 8 format 42 framing marks 8 G guidelines battery 53 H help Web links 46 high ISO 16 I icons battery 11 icons modes 15 in camera charging 2 installing battery 1 SD SDHC Card 6 K keyboard 38 keywords 38 KODAK Camera Setup App 43 KODAK EASYSHARE Software upgrading 51 KODAK Soft...

Страница 68: ...ext 16 multiple selections 32 multi up thumbnail 23 N night landscape 16 night portrait 16 O online prints ordering 45 optical zoom 13 P panoramic pictures 19 people tagging 36 photo effect tinting 27 photobooth 16 PICTBRIDGE enabled printer 44 picture size 40 picture taking 8 pictures adding date stamp 13 border adding 26 cropping 28 emailing marked 39 marking 45 review icons 25 reviewing 20 taki...

Страница 69: ...omputer connection 41 date and time 5 format 42 language 41 LCD brightness 41 long time exposure 40 picture size 40 picture taking mode 15 reset all settings 41 safe mode 41 self timer 18 slide show 41 tag people 40 setting up the camera 1 settings picture video size 40 Share 40 settings menu 40 Share button 34 Share settings 40 shutter problems 46 self timer delay 18 shutter button 8 single frame...

Страница 70: ...trimming a video 29 troubleshooting 46 turning camera on and off 5 typing 38 U upgrading software firmware 51 URLs Kodak Web sites 46 USB transfer pictures 43 USB charging 4 V VCCI compliance 57 video edit 29 emailing marked 39 playback 22 recording 12 review icons 25 transfer to computer 43 viewing 20 video action print 31 video button 12 video size 40 viewing by multi up thumbnails 23 picture af...

Отзывы:

Нет отзывов

Похожие инструкции для EASYSHARE M5350

E-1 - Digital Camera SLR

Бренд: Olympus Страницы: 2

Бренд: Okina Страницы: 3

Бренд: Z-EDGE Страницы: 4

Бренд: Magus Страницы: 37

Бренд: Uniden Страницы: 20

Бренд: Auricon Hollywood Страницы: 10

Бренд: bluemango Страницы: 20

Бренд: VideoProtects Страницы: 10

VK2-1080MD37PTW

Бренд: Vista Страницы: 15

Бренд: Alecto Страницы: 2

Бренд: ADEMCO Страницы: 8

Бренд: Moultrie Страницы: 12

Бренд: Pentax Страницы: 36

Бренд: iBeam Страницы: 8

Бренд: Leopard Страницы: 58

Бренд: Preco Страницы: 5

Бренд: FOXEER Страницы: 2

Бренд: Aztech Страницы: 2

Бренды по названию

0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Популярные бренды

Загрузить еще бренды