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Patron Online Activation Methods
The activation of a patron’s account is a critical step in your
loyalty program because it represents the collection and
authentication of customer data imported into your private
marketing database.
Customers can activate their accounts online through EITHER
our program website OR your business website if your
webmaster implemented our private labeling instructions.
During online registration, your loyalty vendor runs all email
addresses and mobile phone numbers through TowerData, a
3rd party database, to verify the validity of data supplied by
patrons.
When patrons register by email or text, the system confirms the
patron is the owner of the email address or mobile phone
through a double opt in authentication process.
By default, rewards and widgets value (if enabled), whether
earned through sales activity, or received as an activation or
other promotional bonus, can only be redeemed by customers
if their account has been activated. Gift value on the other
hand, can be redeemed regardless of whether the account has
been activated by the customer.
EMAIL DOUBLE OPT-IN
The standard activation
method of clicking a link
inside a welcome email to
authenticate the patrons
email and activate their
account.
MOBILE TEXT OPT-IN
Upon completing registration,
patrons are prompted to
finalize the activation process
by texting “ACT” to 55678
from their mobile phone.
FACEBOOK
Patrons simply click a button
when signed into their
Facebook account to “Allow”
our system to pull data from
their Facebook profile
including name, email,
birthday and location.