HP 51625A, Брошюра и характеристики

Страница: 3 / 195

Keeping customers first—”HP Invent” packaging
What’s new
Starting in 2000, HP introduced its new “HP Invent”
packaging—designed to make it easier for customers.
The look, tone and manner of “HP Invent” reshaped the
words and images HP uses on everything from its logo
to its advertising and marketing materials, packaging
and Web sites. Throughout its implementation,
“HP Invent” keeps your customers foremost in mind. The
new HP image helps customers find exactly what they
need easily and quickly. By making it easy for your
customers to purchase HP printing supplies, HP helps
them get the most from their HP printers.
Keeping it simple
“HP Invent” packaging is designed to help customers
more easily and quickly select the correct supplies.
To create the new selection system for ink cartridges,
HP first divided its full line of inkjet cartridges into three
categories and then assigned each a selection color.
Only products with the same selection color are
compatible. Then HP assigned each product a two- or
three-digit selection number. Each selection number will
always appear with its assigned selection color. The
selection color and a two- or three-digit selection
number appear prominently on the front of the package.
Because the new packaging and selection system is easier
for customers to understand, reseller employees will spend
less time helping customers select ink supplies and
restocking product returns. Customers who find what
they’re looking for quickly and easily will be more
inclined to return to you when they need replacements.
Added security
In addition to the ”HP Invent” look and feel, HP has
added security features to its products—doubly ensuring
that customers are getting genuine HP products. LaserJet
packaging has been updated with similar selectability
numbers and the consistent look and feel. Additional
anti-counterfeiting features have been implemented, such
as a tear-pull strip on the top of the box, a glued bottom
and an HP logo seal that changes color from blue to
green depending on the angle. When heat is applied to
the seal by rubbing it, the ink temporarily fades, showing
the words “HP Invent”.
The HP family of products
You’ve seen the difference throughout the years—a new,
warmer HP image. As technology becomes part of daily
life, as the lines between business and home blur, and
as we seek deeper relationships with customers, it is time
to take the hard edge off the terminology that surrounds
the technology industry. HP’s new brand identity
rejuvenates HP, restoring the company to its roots as a
collection of inventors who help their customers invent.
The new brand is HP’s promise to the world, affirming
HP technology as creative, useful and accessible.
Product
photography
New photography
illustrates the
product inside
the package.
The product label
reinforces the
selection number
and selection
color of the
print cartridge.
HP logo
The corporate
logo stands out on
a white background,
highlighting the new
brand identity.
Selection number and color
The product name and two- or three-digit number
are prominent in the upper left corner. The
selection color in
the background
helps guide the
selection process.
Printer
compatibility
Just as on previous
packages,
compatible printer
names are listed on
the left side panel,
reinforced with the
selection color.
6-digit number
Customers can still
reference the familiar
6-digit number for
older products.
Ink color
designation
Customers won’t have to hunt
for the ink color. It’s spelled
out and clearly shown as
black, tri-color, cyan,
magenta, yellow or photo!
Tear-pull
strip
Toner seal
Glued bottom
Introduction
3