digital CaMERaS
www.hasselblad.com
SCA3902
TTL flash
adapter
Proshade,
Lens Shades
HC
2.2/100
Converter
H1.7x
HC
4.5/300
HC
4.0/210
HC
3.2/150
HC Macro
4.0/120-II
HC
2.8/80
HC
3.5/50-II
HC
3.5/35
HCD
4.0/28
Fast In-Lens
Autofocus
HC
3.5-4,5/
50-110
HCD
4.0-5.6/
35-90
Global Image Locator
(GPS accessory)
Extra
Battery Grip
Accessory range
(Focusing screens, Tripod
quick coupling,
Hand Strap etc.)
View camera
operation
H4D
Spare Body
HVM
Waist Level
Virefinder
HV 90x
Eye Level
Viewfinder
HTS 1.5
Tilt/Shift
Adapter
Extension Tubes
H13, H26, H52mm
DC Power Grip
Built-in
Fill Flash
Instant
Manual focus
override
Central Lens
Shutter in all
lenses
(including
V lenses)
Full range
of classic
V lenses
with CF
adapter
Medium Format digital capture advantage
in digital photography, the advantages of large format cameras have
become even more obvious. the basic 6×4.5 cm design allows the
H4d-40 to use one of the largest image sensors currently available
in digital photography. the H4d-40 features CCd sensor measur-
ing 32.9 × 43.8mm - almost twice the physical size of the largest
35mm dSlR sensors. Consequently the sensor holds more and
larger pixels, which deliver the highest possible image quality in
terms of moiré-free color rendering without gradation break-ups in
even the finest lit surfaces. Basic iSO rating is from iSO 100 to iSO
1600.
the H4d-40 makes use of a new high speed capture architecture
capturing full size, compressed 50Mbyte images at the rate of 1.1
seconds per capture, working either mobile or tethered to a com-
puter.
the combination of these features makes the H4d-40 the natu-
ral choice for the professional commercial photographer wanting
to work with the highest image quality within a camera system that
supports ultimate creative expression in order to deliver outstand-
ing images to satisfy the most demanding customer.
An impressive lens line outperforming the Carl Zeiss icons
the highly renowned HC/HCd lens line includes 11 auto-Focus
lenses, all with central lens shutters. Range is from 28mm to
300mm, 50-110mm zoom, 35-90mm zoom and 1.7X converter. the
built-in central lens shutter allows flash to be used at all shutter
speeds down to 1/800s. it also improves image quality by reducing
camera vibration.
the HtS 1.5 tilt/shift adapter delivers an easy to use, portable tilt/
shift solution for 5 HC/HCd lenses ranging from 28mm to 100mm.
the CF adapter allows use of the classic CF-lenses from the Hassel-
blad V-camera, with full use of their central shutters, allowing flash
to be employed at shutter speeds down to 1/500s. and thanks to
the large format of the H System cameras, there is a considerably
shallower depth of field range, making it much easier to utilize selec-
tive focus to creative effect.
A choice of bright viewfinders
One of the important traditional advantages of the medium format is
the extra-large and bright viewfinder image, enabling extremely pre-
cise compositions and easy operation in dim lighting. the H4d-40
comes with the HVd 90x viewfinder designed for full performance
over the large sensor. Hasselblad has added an interchangeable
waist-level viewfinder, the HVM, for the entire range of H system
cameras. the bright and large viewfinder image is ideal for creative
composing and the photographer is able to shoot in the fashion that
suits them most; maintaining eye contact with the model, or gaining
impact by shooting from a point lower than eye-level, for example.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to produce
outstanding and reliable out-of-the-box colors, with skin tones, spe-
cific product colors and other difficult tones reproduced easily and
effectively. in order to incorporate our new unique HNCS and daC-
features we have developed a custom Hasselblad raw file format
called 3F RaW (3FR). this file format includes lossless image com-
pression, which reduces the required storage space by 33%. the
3FR files can be converted into adobe’s raw image format dNg
(‘digital Negative’), bringing this new technology standard to the
professional photographer for the first time.
H4D-40 takes full benefit from all the flexibility
of the impressive H camera system.
