Small Office Revenue Potential
The untapped small office segment of the market has the potential to
generate as much revenue as the existing OCS market.
Number of small offices in the US ........................
11.5 M
(offices with 25 or fewer employees)
Daily Revenue Opportunity ...................................
$28.8 M
(average 10 cups/day/office @ $0.25 cost/cup)
Annual Revenue Opportunity ...............................
$7.2 B
(250 working days/year)
Profit by the Cup
36% of the 42 million cups of coffee
consumed in the office daily are
purchased outside the office.
Why?
• Tastes better
• Large variety of flavors
15M cups of coffee
per day from
outside office
27M cups of
coffee per day
from inside office
Market Opportunity
Revenue Potential to Capture
Number of cups brought from
outside the office per day ...................................
15 M
Daily Revenue .....................................................
$3.8 M
(15M cups/day x $0.25 cost/cup)
Annual Revenue
................................................
$950 M
(250 working days/year)
Revenue that is currently being lost!
Source: Q2 Brand Intelligence
