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Commercial Water
Goulds Water Technology
NPO competition can best be analyzed by market segment. Since there are no other stainless steel open impeller
pumps sold into these markets, competition comes from a variety of cast iron pumps.
Dishwashers
The primary competitor in this business is Flowserve (IDP), which sells their standard line of cast iron pumps with
enclosed impellers. Some special casings have been designed to fit the pump and piping into the space available.
The primary reason for their success has been direct pricing from the factory.
Advantages of the NPO over the IDP product are:
1. All Stainless Steel Design:
– Resists rust and corrosion from detergents for longer pump life.
– Eliminates chance of rust in the wash water during the first cycle of the day.
– Matches material used for other washer components for cosmetic appeal.
– More likely to pass increasingly restrictive sanitary standards.
2. Open Impeller
– Passes up to
3
⁄
8
” solids including food particles, seeds, pits, small bones and other material
which may have been left on the dishes.
– Eliminates pump cleaning and maintenance due to impeller clogs.
3. Centerline Discharge
– Permits up to 16 casing positions to match piping and space requirements.
– Allows standard pump models to be used for a wide variety of dishwasher models.
4. Local Stock and Support
– Goulds Water Technology distributor stock of product near the factory assures just-in-time
delivery without excessive inventory.
– Goulds Water Technology distributor sales and engineering help is nearby for fast on-site
assistance.
Commercial Laundry
Competition in this market is from a variety of open impeller pumps made of bronze fitted or all bronze materials.
Due to traditional cast stainless costs, most pumps in this application have not been stainless steel. There are no
clear leaders in terms of pump brand. Decisions are usually based on availability, chemical resistance, lint handling,
overall reliability and cost. Benefits listed under dishwashers also pertain to laundry, but since most are already us-
ing an open impeller pump, this will not be seen as a competitive advantage. Resistance to corrosion and cosmetic
appeal of stainless will be the biggest selling features in this market.
Parts Washer and Machine Tool
These two segments are currently served by our NPE, SSH and SSV products. The primary benefit of the NPO will
be in applications where the liquid is not well filtered and the pump must handle particles and small solids. Since
most of the competitive products are not open impeller designs, they are less forgiving in these situations. In addi-
tion, many of these pumps are cast iron, so the potential corrosion and cosmetic benefits of the NPO will apply.
COMPETITION
