An overview of worldwide auto market shows
that various segments of vehicles maintain the
trend of highly keen competition, especially,
Segment-A vehicle market characterized by
modest price and high cost-performance
ratio is always the ideal choice of the first-
time vehicle buying for family use and
also the strategic point of manufacturers
for competition. The market sales keep
increasing year by year and are higher than
the overall rise of the industry. Therefore, the
manufacturers remain strong investment
strength to products of Segment A market.
With the expansion of individualized consumer
demands and consumption upgrading of the
whole auto market, consumers set higher
requirements for product quality, process,
technology and brand and tend to more
rational consumption.