2. Potential Market
For virtually any low- to mid-volume business—from
a small home office or executive suite to workgroups
or large enterprises with remote locations—the
LASER CLASS 510/310/2050P devices can provide
solutions that increase productivity and a significant
return on investment (ROI).
With facsimile, laser printing, and copying capabilities, these
LASER CLASS multifunction devices are easy to use, easy to main-
tain, and dependable—and ensure both unsurpassed quality and
unmatched capabilities. They can give you selling solutions that
address:
•Businesses ready to upgrade from single-function plain paper laser
facsimile machines to a laser multifunction device that addresses a
variety of office needs, including full copying capabilities
•Workgroups within large enterprises that need low- to mid-volume
faxing, printing, or copying capabilities
•Multiple users in small offices as shared network printers
(LASER CLASS 510/310)
•Companies with branch offices in remote locations
•Businesses that depend on telecommuting workforces or field staff
•Home office businesses that want quality communications capabili-
ties at an affordable cost
•Executive offices that require a dedicated facsimile machine and
printer to handle confidential material, or for personal use
•Low- to mid-volume businesses needing clear print resolution at
speeds of up to 19 pages per minute
3. Selling Strategy
With the size of the multifunction marketplace increas-
ing annually, the LASER CLASS 510, LASER CLASS 310,
and LASER CLASS 2050P devices provide customers
with a range of excellent low- to mid-volume multi-
function device solutions ideal for a variety of
businesses.
With a solid foundation built on Canon’s leading-edge technologies,
these LASER CLASS models meet the needs of companies requiring
high-performance, high-speed, high-quality capabilities—at an afford-
able price point. With desktop convenience that’s just right for a wide
range of customers, the LASER CLASS 510/310/2050P line-up can
increase productivity while providing unsurpassed convenience. For
companies needing to upgrade outdated technology, or for those
organizations wanting to add new capabilities and ensure top-of-the-
line quality, these Canon LASER CLASS multifunction devices are a
perfect fit. With state-of-the-industry facsimile capabilities, crisp laser
print resolution via a standard Windows print driver, and maximum
monthly duty cycles of up to 8,000 pages on the LASER CLASS 510/310
and up to 6,000 pages per month on the LASER CLASS 2050P, these
multifunction devices are ready to do business right out-of-the-box.
Productivity
Canon LASER CLASS multifunction devices give your customers
powerful productivity features to handle their most important tasks.
With high-speed faxing and desktop printing using a Windows print
driver, the Canon LASER CLASS 510/310/2050P devices are built to
address any low- to mid-volume need your customer may have. The
LASER CLASS 510/310 models also support network printing.
Speed
Canon Super G3 Technology ensures the fastest transmission speeds
available to streamline workflow and save on phone line costs.
Unsurpassed Canon Quality
Each LASER CLASS 510/310/2050P device offers clear, crisp print
resolution and powerful memory functions that enable users to store
multiple documents. The face-down, collated output features mean
customers can work more efficiently, and in less time.
Compact Size
Each LASER CLASS 510/310/2050P model has a small footprint, so the
devices fit comfortably on a desktop.
Reliability
The Canon LASER CLASS 510/310/2050P devices come with a Canon
standard 90-day limited warranty and are backed by one of the world’s
largest service and support networks to keep your customers up and
running.
Affordability
The LASER CLASS 510/310/2050P devices have a range of advanced
features to meet your customers’ most demanding requirements,
while keeping the bottom line in focus.