INTELLIGENT VIEWFINDER
The Intelligent Viewfinder,
found on the EOS 7D, is a
transparent LCD through
which the image is viewed.
Because it is an electronic display,
it can superimpose a variety of shooting
information that can be dynamically
varied. AF points, for example, can be
displayed, adjusted, or hidden as
needed. The Intelligent Viewfinder also
includes a Grid Display, and in Spot
Metering mode, the specific
measurement area is shown.
EXTENSIVE ISO RANGE
EOS DSLR cameras feature an
exceptionally wide ISO sensitivity range,
providing remarkable shooting flexibility
in diverse photographic situations.
The EOS-1D Mark IV, for example,
features the breathtaking standard
ISO range of 100-12800, expandable to
a low of ISO 50 and high of ISO 102400!
Even at higher ISO settings, renowned
Canon CMOS sensor and noise reduction
technologies work to ensure superb
image quality, enabling higher shutter
speeds in low-light situations.
DURABILITY
Hold a Canon EOS DSLR in your hands.
The look and feel of quality and
reliability are the result of decades of
camera-making experience – knowledge
that translates to real-world performance
and durability second to none.
Professional-level EOS cameras employ
advanced alloys to ensure outstanding
strength without excessive weight, while
an abundance of gaskets and seals
assure outstanding water and dust
resistance. These are truly precision
instruments built to last.
EOS INTEGRATED CLEANING
SYSTEM
Canon’s Integrated
Cleaning System helps
combat stray dust that
can enter the camera and settle on the image
sensor, causing “spots” in captured images.
The sensor cleans itself automatically with
ultrasonic vibrations every time the camera is
turned on or off. Removed dust adheres to
special material around the sensor to help it
stay off the surface. The EOS-1D X’s system
improves upon this, using two vibrating
elements and a fluorine coating on the
camera’s infrared/ultraviolet absorption glass
filter to further discourage dust adhesion.
VARI-ANGLE LCD
Found on the EOS 60D and
EOS Rebel T3i, the brilliant
Canon Vari-angle 3.0-inch
Clear View LCD enables
photographers to shoot with complete
freedom – high up, down low, around
corners – to add new perspective to still
images and videos. It flips out and
rotates to face down, up, or even fully
forward. Because the monitor swings
out to the side, it will not interfere with
auxiliary grips or tripods.
AXIS ELECTRONIC LEVEL SENSOR
When faced with shooting
situations that make it
difficult to find true
horizontal, photographers
can use the Electronic Level Display
on the EOS 7D and EOS 60D for more
precise composition. Indicators are
visible in both the viewfinder and on the
LCD, showing when the camera is within
one degree of true level. The EOS 7D has
a Dual Axis Electronic Level Display
capable of sensing both roll and pitch.
LIVE VIEW FUNCTION
Live View makes it
possible to compose and
shoot directly from the
camera’s LCD. In addition to functioning
as a monitor for video shooting, Live
View is an indispensable feature for
creative photography in numerous
situations. You can zoom in and navigate
the composition to check critical detail.
In the studio, Live View enables remote
operation when the camera is connected
to a computer (via USB or an optional
Wireless File Transmitter).
Fig. 21 Adjustable angle
PICTURE STYLE TECHNOLOGY
Canon’s ingenious Picture
Style feature makes it
easier for photographers
at any level to deal with
the myriad available camera features
and settings. It provides a number of
user-friendly presets that facilitate
optimal choices based simply on the
type of shooting. New presets can be
created using Canon’s included Picture
Style Editor Software, and individual
camera settings – such as sharpening,
contrast, color tone, and saturation –
can always be overridden.
SCENE INTELLIGENT AUTO
The EOS Rebel T3i features
a sophisticated scene
analysis system that takes
the guesswork out of
making optimal camera settings in a
wide variety of shooting situations.
Scene Intelligent Auto provides image
capture data to the camera’s exposure,
white balance, picture style and lighting
optimizer systems. It merges a number
of very complex measurements into
settings that ensure photographs of
gorgeous tonality, accurate color, sharp
focus and phenomenal detail.
AUTO LIGHTING OPTIMIZER
The Auto Lighting Optimizer automatically
and selectively adjusts image exposure
to help ensure accurate brightness and
contrast. It can brighten areas of the
composition while maintaining highlight
detail and darken areas while maintaining
shadow detail. Available in the Full Auto
and other shooting modes, this feature
can be used by beginners and fine-tuned
by advanced shooters to ensure
beautifully exposed images in a wide
variety of lighting situations.
HIGHLIGHT TONE PRIORITY
When shooting brightly lit, contrasting
subjects, it is often difficult to avoid loss
of highlight detail: white areas are
washed out and flat. Canon’s Highlight
Tone Priority function calculates
exposures to make the best possible use
of available dynamic range, making sure
more detail is preserved in highlight
areas. This not only minimizes blown
highlights but also renders a more
natural reproduction of continuous tones
throughout the image.
Scene Intelligent Auto
Picture Style
Auto
Auto
Exposure
Auto Focus
Auto White
Balance
Auto Lighting
Optimizer
Picture Style
Auto
Auto
Exposure
Auto Focus
Auto White
Balance
Auto Lighting
Optimizer
ALO OFF
ALO ON
EOS TECHNOLOGIES
Picture Style – Landscape
ADVANCED EXPOSURE CONTROL
EOS DSLRs incorporate advanced exposure
control systems, which ensure precise Auto
Exposure with a wide range of metering
options. iFCL metering, found on the
EOS-1D X and the EOS 60D integrate the
camera’s AF system into its readings, ensuring
the subject gets metering priority. Multi-zone
Full-frame Evaluative metering assures
excellent results even in difficult lighting
situations. Center-Weighted, Partial, Spot and
Multi-spot provide advanced photographers
extraordinary exposure control, enabling
them to capture superb images under the
most challenging lighting conditions.
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