EVEN IN OUR ELECTRIC MOTOR THERE’S A BURNING FIRE.
WE CALL IT PASSION.
Inside every BMW is one of the best engines in the world, irrespective of the fuel propelling the unit. For us, just one thing counts: creating maximum
possible driving pleasure – coupled with the greatest possible efficiency. It is this aspiration, too, that is behind the new BMW hybrid models.
Hybrid vehicles have two different drives at their disposal. The combination of a combustion engine and an electric motor with a storage battery
allows for particularly efficient energy management. BMW ActiveHybrid combines this technology with hallmark BMW driving characteristics.
The result is a hybrid that unites low consumption figures with impressive performance data – in short, a true BMW. There’s a reason why we refer
to this technology as ActiveHybrid: driving a BMW remains a passionate experience. Even if Sheer Driving Pleasure now sometimes has electricity
coursing through the bloodstream.
