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1. Intr
oduction
Eng
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I
The Manufacture
Audemars Piguet
The Vallée de Joux : cradle of the watchmaker’s art
n the heart of the Swiss Jura, around 50 kilometres
north of Geneva, nestles a landscape which has
retained its natural charm to this day : the Vallée de
Joux. Around the mid-18th century, the harsh climate
of this mountainous region and soil depletion drove the
farming community settled there to seek other sources
of income. With their high degree of manual dexterity,
inexhaustible creativity and enormous determination,
the inhabitants of the valley, known as Combiers, were
naturally drawn to watchmaking.
Due to their high quality, the movements they produced
acquired great popularity with the Geneva firms which
used them to create complete watches.
From 1740 onwards, watchmaking developed into the
principal industry of the Vallée de Joux. This region was
thus transformed, as an 1881 chronicle put it, “ into a
land of milk and honey, in which poverty has rapidly
disappeared ”.
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