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The Economic Buyer
The economic buyer is any person or entity
with budget authority. This includes business
financial officers and governmental budget
agencies. This buyer’s question will be “can
we buy the system within our budget”?
The economic buyer will be pleased to learn
how the FR Series helps keep costs down.
In a project that requires a fire-resistant
ceiling, an FR Series system will be much
less costly than the labor-intensive alternative
of contractor-constructed drywall boxes
covering conventional loudspeakers.
The User Buyer
The user buyer is any person or group who
will directly benefit from actually using the
system. This includes any group who will
actually occupy and use a building. This
buyer will ask questions like “how does it
sound?” and “what does it look like?”
Contractors and installers could also be
considered as “user buyers” although their
“use” benefits from the sales and installation
advantages of the FR Series.
The user buyer will want to know that the
FR Series sound quality and coverage
consistency meet Atlas-Soundolier’s high
standards. In addition, the user buyer will
be pleased with the FR Series wide variety
of cost, performance and aesthetic options.
The Technical Buyer
The technical buyer is any person or agency
that writes or enforces technical specifications
for the product or project. This includes local
regulatory agencies and insurance companies.
It may also include purchasing agents and
installation contractors. The technical buyer’s
questions will include “does this product meet
our performance requirements?” or “does the
product fit in our ceiling structure?” or “does
the product meet our local building codes?”
Some technical buyers will be concerned
with performance specifications and details
of dimensions, weights and installation
procedures. These buyers will be pleased
with Atlas-Soundolier’s high performance
standards, competitive warranty and detailed
specifications and installation guides.
Other technical buyers, including fire
marshals, building inspectors and insurance
companies will be concerned with the FR
Series ability to meet local building codes.
These buyers will want to know that the FR
Series Fire-Resistant Speaker Assemblies are
UL Classified for use in specified 1-hour, 2-
hour and 3-hour fire-resistant ceiling systems.
To assure local approval, consult with local
authorities in a project’s design stages, work
closely with the ceiling system designers and
installers and be sure to install the FR Series
according to Atlas-Soundolier guidelines.
Part 4
(continued)
