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KDL-52W3000

52" BRAVIA® W Series LCD TV

 

 

 

  

Key Features

10-bit 16:9 Full HD 1080p Panel (1920x1080)

BRAVIA ENGINE™  EX & Live Color Creation™  system

 

1080p Inputs: HDMI™  (x3), YPbPr (x2), 
PC

4

DMeX™ -ready with XMB® GUI - Intuitive & 
Expandable

Picture Frame Styling/Distinctive Brushed 
Metal Finish

10-bit 16:9 Full HD 1080p Resolution Panel 
(1920x1080)

BRAVIA Engine™  EX Video Processor

 

Live Color Creation System featuring WCG-
CCFL backlight

Advanced Contrast Enhancer (ACE)

Dynamic Contrast Ratio 16,000:1 with 
ACE

Key Technologies

Full HD 1080

 

There are a lot of ways to define high-definition but BRAVIA® Full HD means you’re getting the best resolution that 

high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p 
video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Native Panel Resolution

 

When it comes to high-definition TV the pinnacle of performance is achieved by 

using 1920 x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels  (more than twice that of 720p 
HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™  
player.

10-bit Processing and 10-bit Display

 

While it's great to state that a TV is capable of creating billions of colors it's a whole 

lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit 
display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. 
What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™  EX Full Digital Video Processor

 

BRAVIA Engine™  EX full digital video processing system is based on 

Sony's BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to 
upconvert 480i standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function 
v1.0 (DRC-MF v1.0) technology, which renders a picture with four times the density of the original one resulting in a picture with 
more detail and definition.

Live Color Creation™  System featuring WCG-CCFL

 

Many colors in the real world such as deep reds, greens and clear 

blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL 
backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color 
reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an 
overall vibrant color for all scenes.

Advanced Contrast Enhancer (ACE) Function

 

Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-

contrast ratio performance of 2,000:1 . A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image 
processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on 
actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker 
scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color™  technology

 

BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by 

limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color 
standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been 
greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color 
enabled products can now offer more accurate color reproduction and natural colors beyond broadcast HDTV.

 

 

 

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64x 10-BIT

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