3
Crafter Guitar Parts
Headstock
Tuning Key
String Post
Fret
Neck
Preamp
Soundhole
String
Bridge
Bridge Pin
Strap Pin
Nut
Fingerboard
Saddle
Pickguard
Top
Position Mark
Truss Rod
Soundhole Rosette
Battery Case
Output Jack
Body
2
Dear Crafter Owner,
Thank you for choosing a Crafter guitar. My father, HyunKwon Park,
founded our company in April 1972 in the basement of his home where he had
just 20 square meters of space and a staff of 4. He chose Sungeum as the brand
name for his guitars. In Korean it means ‘accomplishing the sound’ and is a
name which, in the Korean language, captured the spirit, passion and ethos of
the company and its products. The fledgling company enjoyed early success
with its fine classical guitars which soon acquired a reputation for excellence
from the local musicians. As a result of the ever increasing demand
HyunKwon Park expanded rapidly moving three times to ever larger
buildings until 1978 when he purchased his own factory in the Yangju City
area, north of Seoul. Finally we had a permanent home for Sungeum guitars.
I joined my father in 1986 and the decision was made to take our guitars to
the international market with the new ‘Crafter’ brand on our headstocks. We
chose the word Crafter with great care. Huge quantities of guitars can be
produced using modern technology and mass production methods. But no
machine can replace a skilled craftsman and the skills which they have
acquired over many years. Our new factory is state of the art but hand
crafting is absolutely central to our manufacturing process.
Sales grew worldwide and, once again, we needed more space so that in 2000
we moved to our own 7,000 square meter purpose built factory. However this
was not to be our final relocation. Domestic sales have grown dramatically in
recent years and Crafter is now the dominant acoustic brand in our Korean
home market. The official opening of our new 10,000 square meter state of the
art production facility took place in May 2009 when guests from around the
world attended the Grand Opening Ceremony.
Today our Crafter brand is registered in more than 40 countries and
distributed by independent distributors. In 2004 we opened our own
distribution company, Crafter USA, to distribute and promote our instruments
in the US, a market which has such a major influence on guitar players
around the world. Since incorporation Crafter USA have won a number of
service awards including the FURMM Retail Group`s best service award in
2007 and a best supplier award from iMSO, the Independent Music Store
Owners’ Group in 2010.
Since the very start in 1972 we have pursued a program of continuous
review and development and we are proud that our innovations, quality and
value have resulted in the instrument that you have chosen ahead of so many
others. Thank you again for choosing Crafter and we hope that your guitar
will give you many years of good service and playing pleasure.
InJae Park
President
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