CURL SECRET
OPTIMUM: THE CURL REVOLUTION
8
IONIC CONDITIONING
Many aspects of modern living, including air conditioning, contact
with man-made fibers & air pollution add to the build-up of static
electricity in your hair. Even simply brushing & towel-drying your
hair can increase these levels. This static charge causes the scales,
or cuticles of the hair, to push hair strands apart, resulting in a rough
hair surface. Consequently, your hair may have a dull appearance.
High levels of static charge cause your hair to become ‘flyaway’ &
difficult to style.
The advanced internal ionic generator conditions hair by
emitting negative ions to reduce static, leaving your hair silky
& shiny with reduced frizz.
It is quite normal to hear a subtle buzzing sound, similar to a crackle
as this is the characteristic noise of the ion generator.
