Volvo Car Corporation
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Volvo C70 convertible - a car for all six senses
The Volvo C70 convertible is a car for all the senses.
Sight, hearing, smell, touch and taste are all stimulated to a very high
degree by the first convertible Volvo has produced for 40 years.
What is more, the Volvo C70 convertible is one of the few open cars
which appeals to the sixth sense - common sense.
Using a combination of in-depth competitor analyses and customer surveys in countries
including the USA and Germany, Volvo has created a picture of the properties that are
required to attract the modern and demanding people who buy exclusive open cars.
People who drive open cars have no wish to conceal themselves inside a discreet car
body. They want a comfortable car, full of flair, with a powerful image. As a result, the
choice of colour is often daring and the list of individual options is comprehensive.
When it comes to convertible owners, the number of women is relatively high, but male
customers are in a majority, just as they are among coupe purchasers.
The Volvo C70 convertible has been designed and developed to offer flair, comfort and
driving pleasure in an elegant package, which matches Volvo's safety standards and
traditions.
The Volvo C70 convertible was introduced at the Detroit Auto Show at the beginning of
1997. Sales started in North America at the beginning of 1998 and from this spring the
convertible is available for European car buyers. Production is taking place alongside
that of the C70 coupe in Uddevalla.
A car for all the senses - including common sense.
The sense of sight
In terms of design, the powerful, cohesive lines of the car are reminiscent of the C70
coupe. This open car has its own special personality and yet, at the same time, its Volvo
identity is underlined by a number of specific characteristics.
An open car like the Volvo C70 convertible must have a shape and a sufficiently large
number of lines to ensure that it does not become impersonal with the soft top down.
Volvo's design director Peter Horbury and his team have tackled and overcome this
challenge by introducing lines which raise the rear of the car in a distinct yet balanced
manner. This gives the car a dynamic and muscular character.
The Volvo C70 convertible gives the impression of being a two-seater, even though it
has room for four adults with a wide and inviting entrance to the rear seat.
Summary of Contents for C70 convertible
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