PRESS
I NFORMATION
TWR Volvo 850 Racing
Leafield Technical Centre
Leaf eld
Witney
Oxon 0X8 5PF
England
Telephone 44 (0)1993 871000
Facsimile 44 (0)1993 871100
ERICSSONSPONSOR TWR/VOLVO 850 RACING
Ericsson Mobile Phones will be a partner sponsor for the TWR/Volvo
850
Team
i n the 1996 Auto Trader RAC British Touring Car Championship.
Together with Volvo in Sweden Ericsson Mobile Phones sponsored the Swedish
driver Rickard Rydell during
1 995.
The sponsorship also included billboards for the
Swedish Television programme "Race 1" which covered the British Touring Car
Championship in
` 95.
Due to Volvo's success in the Championship, the interest in motorsport has
dramatically increased in Sweden and Ericsson will use the sponsorship to further
i ncrease the brand awareness of Ericsson Mobile Phones in Sweden the UK, and
Europe as a whole.
Volvo's retail dealers are among Ericsson Mobile Phone's largest customers in
Sweden and the partnership with Volvo/TWR will reinforce the co-operation with
Volvo both in Sweden and internationally.
Ericsson's
80,000
employees are active in more than 100 countries. Their combined
expertise in switching, radio and networking makes Ericsson a world leader in
telecommunications.
Andy King, TWR Racing's Marketing and Communications Manager, "We are
obviously delighted to welcome another highly acclaimed brand such as Ericsson to
our sponsor base. I believe this partnership fully endorses the international qualities
of the programme competing in what is undoubtedly the world's most widely
communicated Super Touring Championship."
