Service Training
Volkswagen Passat model year 2006
F
M
T
Technical innovations
12
fr
om
85 -
V
K
-21_A
LV
P
as
s
at
20
06 -
las
t updat
e:
29/
01/
2005
08/
03/
2005
Marketing
Positioning
PASSAT - Positioning history
Passat 1988:
Luxury class interior conditions
in a mid-size category vehicle (space miracle)
Passat 1995:
Space miracle and safety strategy
(double airbag and ABS)
Passat 1997:
Quality, safety and comfort of the luxury class,
cost efficiency of the traditional midsize category
(new measure of value in its category)