VERANCE DVB-TA Manual Download Page 2 | Manualshive

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© 2021 Verance Corporation, Confidential

Participating Operators can use

DVB-TA signalling to activate

their TA-enabled STBs

DVB-TA using Participating Operator Equipment (“vertical” market)

HDMI connection

DVB-TA signalling

translated or used

by operators

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Summary of Contents for DVB-TA

Page 1: ...verance com 2021 Verance Corporation Confidential DVB HbbTV Webinar Using Targeted Advertising on Broadcast Television Part 2 April 28 2021 Looking Forward DVB TA using Watermarking...

Page 2: ...ration Confidential Participating Operators can use DVB TA signalling to activate their TA enabled STBs DVB TA using Participating Operator Equipment vertical market HDMI connection DVB TA signalling...

Page 3: ...use DVB TA signalling to activate their TA enabled STBs DVB TA using Broadcast horizontal market HbbTV TA televisions can use DVB TA signalling received from broadcast HDMI connection DVB TA signallin...

Page 4: ...TV TA televisions can use DVB TA signalling received from broadcast HDMI connection DVB TA signalling translated or used by operators DVB TA signalling delivered directly to HbbTVs HbbTV TA ADB2 telev...

Page 5: ...on Confidential Many Viewers are Reachable Only with Watermarking DVB Study Report Estimates 2018 Denmark 30 Australia 10 France 30 Sweden 70 Finland 30 Singapore 30 Italy 15 Spain 15 Norway 30 UK 30...

Page 6: ...coder Multiplexer STB PVR DAS App HDMI WM Application Server IP Encoder Multiplexer HD SDI WM SCTE 104 Broadcaster Deployment Model for Watermarking Standards based audio and video watermarking passes...

Page 7: ...TB PVR DAS App HDMI WM Application Server IP Encoder Multiplexer HD SDI WM SCTE 104 Broadcaster Deployment Model for Watermarking Standards based audio and video watermarking passes through all legacy...

Page 8: ...AS App HDMI WM Application Server IP Encoder Multiplexer HD SDI WM SCTE 104 Broadcaster Deployment Model for Watermarking Standards based audio and video watermarking passes through all legacy equipme...

Page 9: ...er STB PVR DAS App HDMI WM Application Server IP Encoder Multiplexer HD SDI WM SCTE 104 Broadcaster Deployment Model for Watermarking Standards based audio and video watermarking passes through all le...

Page 10: ...ios DVB Blue Book A 178 1 Rev 1 Dynamic substitution of content in linear broadcast 2 2021 ETSI TS 103 464 v1 2 1 2020 05 Hybrid Broadcast Broadband TV Application Discovery over Broadband ETSI TS 103...

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