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www.taylorguitars.com

His most recent studio effort, 

We 

Sing. We Dance. We Steal Things.

included the soon-to-be-epic hit 
“I’m Yours,” which was nominated 
for two Grammys last year and set 
the record for the longest running 
song on the Billboard “Hot 100” 
Chart. The tune is also one of the 
best-selling digital songs of all time 
in the U.S., with more than of 4.4 mil-
lion paid downloads. Another pair of 
tunes from the album recently scored 
Grammy nominations: “Make it Mine” 
(Best Male Pop Vocal Performance) 
and “Lucky” with Colbie Caillat (Best 
Pop Collaboration with Vocals).
     At times, Mraz’s sound suggests 
a more caffeinated, rock-centric 
version of breezy jazz-pop singer-
songwriter Michael Franks, whom 
Mraz cites as a musical influence (he 
points to Franks’ 1976 album 

The Art 

of Tea

 as an inspiration). But Mraz 

brings more of a street/beat poet and 
hip-hop sensibility to the party, as he 
assimilates an array of musical flavors 
into his world: jazz, funk, reggae, soul 
and Latin music, each of which inject 
unique rhythmic accents to his fluid, 
mellow-rock vibe. 
     Seeing Mraz perform is to experi-
ence the fullness of his multi-pronged 
artistry. His nimble, crystalline tenor, 
his melodic and rhythmic sophistica-
tion, his strong pop instincts, and his 
ability to unleash a sonorous gush of 
lyrical wordplay together all coalesce 
into a soulful groove on stage. His 
music has a certain lightness to it 
that’s conspicuously devoid of ste-
reotypical rock ‘n’ roll angst or brava-
do. On stage, he’s playful, funny and 
spontaneous. He has a good time 
messing with his persona: part hip-
ster geek, part street performer, part 
ladykilling balladeer. Mraz innately 
understands music’s power to uplift 
and empower people, along with his 
own ability to use his songwriting 
voice to make soul-nourishing music. 
It’s a testament to his songcraft that 
his music connects not only in a 
coffeehouse but at a huge festival. 
Through his world travels and diverse 
musical experiences, he says he’s 
gained a greater appreciation for a 
universal desire among audiences 
everywhere: They want to be happy. 
And through music, happiness is 
exactly what Mraz delivers.
     At the Taylor factory, Mraz took 
time to talk about the way his Taylors 
inspire him, the concepts behind his 
signature guitar’s inlay designs, his 
techniques for keeping songwriting 
fun, and why “I’m Yours” became the 

hit it did. Soft-spoken, thoughtful and 
articulate, Mraz makes it clear that his 
musical journey is part of a deeper 
spiritual journey.
 

Do you remember your first Taylor 
experience?

The first Taylor I ever purchased I got 
from a local artist who had upgraded 
and didn’t feel the need to hold onto 
her guitar, so I acquired a 612ce, 
and I was still kind of exploring in my 
guitar playing. At that time, I think 
I’d been playing for like six years 
and had gone through probably six 
or seven guitars, all different makes 
and models, different sizes, shapes. 
I stumbled upon this little 612 and 
it just rocked. It was built in ’95, I 
believe, so it was pretty old — it was 
at least five years old at the time I 
purchased it. Nice and worn in. It just 
worked with what I was doing; I really 
connected with it. And in buying that 
guitar, I realized that Taylor was a 
San Diego company, and the guitar 
was built in San Diego. I’d been liv-
ing in San Diego for a little bit of 
time, and here was this guitar that 
suddenly was working with the songs 
I was writing and the way I was per-
forming. It was a mellow guitar but 
very true — in fact, I don’t think it had 
any controls on it; you’d just plug in 
and go. It was pretty amazing what it 
could do.

You have a couple of other models 
on the steel-string side. Was the 
714ce the next one you acquired?

I think I experimented for like a month 
with a 9 Series. I took it on the road, 
and it was such a nice guitar I was 
a bit nervous to bring it on the road. 
And I found the 714 was a great 
compromise to the grandness that 
was that guitar, but it had sort of a 
road-ruggedness that I could tear up. 
I’d also started playing with a band 
and went digging in a little more, so 
I left the 612 at home after a while 
and was playing the 714 with a little 
bit bigger body.

You’re a fingerstyle player, but 
especially when you’re playing on 
stage with a band, is it primarily 
still fingerstyle, or are you doing 
some strumming?

Back when I was playing the 714 in
my shows, I was definitely using a
pick, and then I would throw the pick
and use my fingers and reach into my
pocket and grab the pick again, and
it was kind of messy. I hate to tell 
guitar players what I was doing be-

cause I don’t recommend it, and I 
look back — in fact I was playing my 
714 last night and they should put 
the pickguard up here [above the 
soundhole] because how I was play-
ing with a pick was digging in at the 
top. So, it was a little bit of every-
thing. I had picked up a nylon-string 
to bring to my show for one song, 
and just having that guitar around 
I started to play it a lot more. And I 
found that I could still do the strum-
ming, the digging in, and go right into 
picking, and basically all the dynam-
ics that I liked with the 714 I could 
still get out of the nylon-string. All I 
needed to do was put some acrylic 
on my nails, so I had four guitar picks 
on my fingers. I could get that soft 
sentiment, that really mellow, liquidy 
tone that I really love about the nylon-
string, but I could also get really 
rhythmic and percussive instantly, 
without changing guitars and without 
changing picks or any type of pat-
terns. It took me a little while to figure 
out, but it’s definitely something I 
don’t think I’ll stray from.

So these days, are you performing 
primarily with the nylon?

Yeah. In fact, the last tour I didn’t 
even take the 714. It was the first 
tour where I only took two nylons 
with me. I took two because one was 
going to be in an alternate tuning 
[DADGAE]. So the whole show was 
played pretty much with just this. 
One or two songs I’d switch it up 
with the alternate tunings, but that 
was it.

The nylon has such a different 
flavor from a steel-string. When 
you started playing nylon more, 
did you feel like you were writing 
in different ways, that you were 
responding to the guitar’s tonality 
in a different way?

Absolutely. When I would write with 
the nylon, something about it and the 
voicings I would use — the mellow 
tones of the nylon — it just opened 
up a whole new channel for songs. 
I guess when I had the larger steel-
string 714, I feel like I had to work 
a little harder. So, the nylon was 
more of a feeling that I got, but it 
nurtured a whole album’s worth of 

songs. It made road life a lot easier. 
It just gave me this way to commu-
nicate with the audience without a 
guitar standing in my way. It felt like 
it was a part of me, it was a part of 
the energy that I wanted to put out 
there. But it still drove it home when 
I needed to drive it home. I could still 
play the big rock and pop songs with 
the nylon.

Let’s talk about your signature 
model. It’s based on the model 
you’ve been playing, an NS72ce. 
What’s nice about the signature is 
being able to add your aesthetic 
to it. Can you explain the fretboard 
inlay and the rosette?

Well, I didn’t touch the design of the 
guitar because the NS72 is great. 
Cosmetically I added my “Be Love” 
symbol, which I recently got tattooed 
on my arm, so in a sense…maybe 
I’ll add frets to my tattoo. This is a 
design I saw repeated over and over 
from hieroglyphs to various denomi-
nations using it in art, and I choose 
this symbol simply because I want

to be whole in mind, body and soul. 
I think that’s a divine trinity there. 
What is “Be Love” but cutting out the 
middle man. You don’t have to have 
a certain someone to be loved. You 
don’t have to have certain conditions 
to have love in your life. You can just 

be

 love. So, it’s basically a practice 

of unconditional love, a practice of 
unabashed generosity. You can’t be 
love and have a bad day. You can’t 
have a bad mood. If I’m committed to 
being love, I have to show up every 
day, and I really like that. It creates 
me as bigger than I’ve ever chosen 
myself to be in my life. And every 
song I write is based on love, no mat-
ter what kind of song it is. So that’s 
why I brought it into the guitar.

The rosette is based on one of my 
favorite Mucha paintings. [Alphonse 
Mucha, 1860-1939, was a Czech 
art nouveau painter and poster 
designer.] Mucha was pretty much 
the inventor of graphic design; he did 
it all by freehand. In fact, most rock 
posters today can be traced back to 
Mucha. He did original designs for 
opera, stage shows, cabarets back 

in Paris and throughout Europe. One 
of his designs is called “Zodiac,” and 
it embraces all different astrological 
and zodiac signs. And that’s another 
thing that drives me: I’m always look-
ing into the cosmos to inspire me or 
to help me create my schedule even 
for tours and for when I’m going to 
write and what I’m going to do. So, 
everyone can relate to this because 
your zodiac sign is going to be in 
the rosette somewhere, in the per-
son you love; all the relationships in 
your life can be related to this. Every 
chart pretty much in the history of 
calendar making comes down to a 
circle, and the rosette is here for us 
to put ourselves into the universe. 
So, I thought it was beautiful. We just 
today looked at having bloodwood 
underneath the signs. It really creates 
contrast, so you can see the signs; 
the symbols will really pop a lot more 
on the final product. 

[Ed. note: The 

final choice was bubinga.]

 And that’s 

basically it. I didn’t want to go too 
crazy. I thought long and hard, and 
you can get lost in the world of inlay. 
But I honestly didn’t want to add any 
more weight; I didn’t want to add 
anything too strong. I still would want 
any player to take it on and have their 
own relationship with the guitar. 

“When I would write with the 

nylon, it just opened up a whole 

new channel for songs.”

Jason Mraz on the 

evolution of his nylon 

fingerstyle technique:

“I had the pleasure of tour-
ing with Raul Midón, and 
he’s the one who helped me 
organize my style of playing. 
Where I used to keep picks 
on my knee — play and then 
pick and then strum — he’s 
the one who really pushed 
me to let my nails do all 
the work and not be afraid 
of treating the guitar like a 
percussion instrument. And 
Raul, if you’ve ever seen 
him, really goes for it. In fact, 
I’ve never seen anyone play 
guitar like that guy. And I 
know that he has a nylon in 
his arsenal, and it was right 
around the same time I start-
ed playing nylon, so I wasn’t 
so worried about playing soft 
or just being stuck in light 
picking and melody work. It 
really got me to change, to 
really bang on it.”

Summary of Contents for Acoustic 3

Page 1: ...The Jason Mraz Signature Nylon The 12 Fret Rosewood GC Customize Your SolidBody Choose your color pickups pickguard more The 2010 Guitar Guide...

Page 2: ...when I adjusted the truss rod to lower the action One other thing I am absolutely stunned by the pace of innovation at Taylor Never have I seen such profound breakthroughs with essentially the same ra...

Page 3: ...u understand what makes a guitar right for you 20 The Acoustic Line From the Koa Series to the Baby Taylor we profile our many flavors of acoustic tone 36 Specialty Models A sweet voiced 12 Fret and a...

Page 4: ...painful pro cess to go through but we re now in great shape and well positioned for 2010 Moreover we ve put bet ter controls and planning in place to keep sales and production in bal ance Working with...

Page 5: ...ve happened since the dawn of the new millennium For example I now have a guitar tuner on my phone OK I m just sayin The world is so much more in tune now exactly the opposite of what they predicted G...

Page 6: ...JASON MRAZ The Wood Steel Interview...

Page 7: ...r and his new guitar It wasn t far from the Taylor com plex that Mraz s successful career was launched in the coffeehouses of San Diego It was his equivalent of the Beatles Hamburg period during which...

Page 8: ...lic on my nails so I had four guitar picks on my fingers I could get that soft sentiment that really mellow liquidy tone that I really love about the nylon string but I could also get really rhythmic...

Page 9: ...just kinda churning on some chords in my bedroom while I was making my second album and the song just came out quickly I wasn t even think ing of sitting and writing a song but it just happened so I r...

Page 10: ...r 310 imbuia LTD from 2001 and love the look sound and especially the smell of imbuia In my opinion it is one of the more underrated exotic woods out there Are there any plans to reintroduce imbuia to...

Page 11: ...s and keep them acclimatized with the room While you go into great detail describing the effects of low humidity what should I watch for in a high humid ity environment Do you have any other recommend...

Page 12: ...with the band promoting website Sonicbids com were invited to TestDrive 2009 a fan favorite contest that would award five select artists with Taylor SolidBody guitars and Elixir strings and cables One...

Page 13: ...ners The N Result Tyrone Wells on stage during a sold out show at the House of Blues in Anaheim California photo by Max Roper L R WMA winners Juni Fisher and Bill Barwick with their new Taylors photo...

Page 14: ...A Conversation with Bob Taylor 2010 Vision Bob talks about the company s creative philosophy the 2010 guitar line and Taylor s commitment to customers...

Page 15: ...they ll take a mile Bob laughs As far as the more obscure guitars go a lot of what we chose to build this past year was based on steady requests over a pretty long time It would make more sense for u...

Page 16: ...gnature nylon string designed with popular singer songwriter Jason Mraz a longtime Taylor player We also debut a new pickup for our nylons the Expression System derived ES N In our electric division t...

Page 17: ......

Page 18: ...ape the tonal properties of woods player technique guitar tone In other words a guitar s dimen sions generate the guitar s funda mental sound the types of woods used for the guitar help flavor that so...

Page 19: ...r you are and what you re going for when you play Your playing style strumming flatpicking fingerstyle your attack how hard or soft you hit the strings string type and gauge the way you fret essen tia...

Page 20: ......

Page 21: ...rdwood koa s tonal properties initially project a bright focus like maple especially when also topped with a koa soundboard But the tone slowly reveals its full range as it opens up with playing over...

Page 22: ...pairs well with a variety of guitar shapes With a small guitar body fingerstylists and lighter pickers have access to a crisp full range tonal palette With larger body shapes flatpickers can drive ba...

Page 23: ......

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Page 25: ...hrough a mix with other instruments It s also more immune to feedback Maple s tonal properties work well for smaller bodied guitars where the tone is being amplified and with bigger bodied guitars inc...

Page 26: ...appreciates character and texture singer songwriters fingerstyle players and blues roots artists come to mind Mahogany also sounds wonderfully resonant in alternate tunings Our 500 Series offers a cho...

Page 27: ......

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Page 29: ...wide tonal spectrum from lows to highs with a bit more midrange Sapele another African tonewood is a highly sustainable alterna tive to mahogany that has a similar sound but with its slightly higher d...

Page 30: ...tions all at a reasonable price point Both series feature a choice of Dreadnought or Grand Auditorium shapes with a solid spruce top come with or without a cutaway and can be ordered with or without o...

Page 31: ......

Page 32: ...layers Our Nylon Series represents the next genera tion of nylon tone used not just for traditional classical or Spanish tinged music but in virtually every contemporary genre from rock and pop to jaz...

Page 33: ...debut its appeal remains as strong as ever for travelers children and artists from Lindsey Buckingham to Taylor Swift for a simple reason It plays and sounds like a real guitar Its bigger louder sibl...

Page 34: ...roach honors the essential elements of a fine acoustic guitar shapes woods and pure tone A world of rich detail and nuance lives within that tone and we don t want anything else to take away from your...

Page 35: ......

Page 36: ......

Page 37: ...y treble and surprising overall volume Because the neck meets the body at the 12th fret instead of the 14th and the bridge is repositioned farther back on the soundboard the result is a sweet spot of...

Page 38: ...der a SolidBody Custom or Standard with a pickguard and the Classic now comes in 14 different colors On top of that our solderless plug play loaded pickguards give you additional options that let you...

Page 39: ......

Page 40: ...bered sapele body with a choice of two different tops koa or walnut Choose Your Pickguard All SolidBody models come with a pickguard available in a choice of four colors white pearloid black pearloid...

Page 41: ...and great sustain without sacrificing balance or great tone Mini Humbucker Also uses two coils and has all the advantages of a full size humbucker but because of its smaller size it provides a tone t...

Page 42: ...than the HD for a heavier crunchy tone The vintage alnicos are our modern version of a tradi tional PAF style covered pickup They feature a fat round sound with a warm bottom end Traditionally guitars...

Page 43: ...n and clean sounds available at the flick of a switch Both positions drive the front end of an amp really well Positions 2 and 4 capture a thick single coil vibe and make great choices for blues rhyth...

Page 44: ...lorguitars com The T3 The T3 rounds out the Taylor electric line with yet another inspiring blend of tones and smooth functionality that embrace the semi hollow sound and then take it to another level...

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Page 47: ...tar we each can find our own signature sound JMSM Signature Artist Jason Mraz Back Sides Indian Rosewood Top Western Red Cedar Unique Features Mexican cypress Be Love triangle circle fretboard inlay z...

Page 48: ...your dealer Last is turnaround time We reserve daily build slots for BTO guitars because you shouldn t have to wait six months or more This means that orders are fulfilled in around eight weeks Our B...

Page 49: ...0s Pickguard options black clear tortoise none A bone nut saddle Some options are specific to certain series For the maple 600 Series you can choose between different grades of quilt or flame and for...

Page 50: ...Acoustic...

Page 51: ...ttery is being used The pickup also has a Phase switch for feedback control which is located on the preamp board inside the soundhole ES N Nylon Series New for 2010 the ES N applies our ES pickup tech...

Page 52: ...ommitment to service extends well beyond guitar repairs From tech support to guitar care tips we provide a direct line to a great guitar experience Customer Service Taylor Customer Service Manager Gle...

Page 53: ...h Build to Order questions Whatever information you need Ben is here to help without any sales pressure Just call 1 888 2TAYLOR Taylor Service Packages We currently offer four service packages that co...

Page 54: ...GS GC DN JM BABY BIG BABY T3 T5 SolidBody 41 41 40 1 2 41 42 33 3 4 40 1 4 41 3 16 40 3 4 38 41 41 43 40 3 4 20 20 19 1 2 20 21 15 3 4 19 1 2 20 20 17 2 5 16 16 1 4 15 16 17 12 1 2 15 16 16 13 13 20...

Page 55: ...ers outside North America contact the international Taylor distributor in your country Please note that some options particularly wood choices may change on a quarterly basis The following woods are a...

Page 56: ...wn 710ce 712ce 714ce 716ce 600 Series Big Leaf Maple Sitka Spruce Hard Rock Maple Standard II Forward Shifted Pattern w Relief Rout Single Ring Abalone Ebony Pearl 600 Series Leaf None Ebony White Ebo...

Page 57: ...Pattern w Relief Rout 3 Ring Ebony Large Pearl Dots None Indian Rosewood Black Ebony Ebony Tusq Taylor Chrome Indian Rosewood Satin Gloss Satin Expression System Tortoise Taylor Hardshell Black 310ce...

Page 58: ...loss Expression System None Taylor Deluxe Hardshell Brown Baritone 8 String Baritone 6 String TSBT Taylor Swift Sapele Laminate Sitka Spruce Sapele X Bracing Screen Printed Custom Ebony Pearloid Dots...

Page 59: ...B SolidBody Swamp Ash Classic Sapele Standard Custom Walnut Tropical Mahogany Custom Koa Tamo Ash Standard Walnut Custom Walnut Koa Custom Koa Sapele Standard Custom Walnut Tropical Mahogany Custom Ko...

Page 60: ...ory installing Elixir Strings on Taylor guitars for years We love the way Elixir s coated strings prevent string corrosion from finger oils perspiration and other residue that can deaden string tone A...

Page 61: ...20 00 XXL 22 00 On our Ladies Black Signature T a cursive Taylor Guitars inscription is emblazoned across the front in a choice of pink or light blue 100 preshrunk cotton with a generous relaxed fit...

Page 62: ...Accuracy 0 5 Cent One coin cell battery included 80920 29 00 The Black Flex Fit Cap features a red Quality Guitars logo on comfortable six panel brushed twill with a matching red guitar embroidered on...

Page 63: ...ric guitar whenever you re recording or plugged into a PA system Designed for the specific frequencies of the acoustic guitar the K4 EQ uses pure analog tone shaping for isolating and adjusting indivi...

Page 64: ...os a long time friend of Bob s who worked at Taylor during the company s early days and who also designed Taylor s Cindy inlay The inlay graces each model in this series adding a unifying element of v...

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