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9
Vibrant, true-to-life color reproduction
with rich image detail and
tonal gradation
DT 18-70mm F3.5-5.6 (SAL1870), A mode, F7.1 (1/25 sec.), ISO 100, Auto white balance
Class-leading 14.2-megapixel resolution
for beautiful photos with
ultra-fine image detail
The 350 is equipped with the class-leading resolution of
an exclusive Sony-developed APS-C type CCD image
sensor with 14.2 effective megapixels. Measuring 23.5 x
15.7mm, the sensor boasts approximately 15 times the
surface area of the 1/2.5-type sensors employed in most
compact digital cameras, and combines the triple advan-
tages of high resolution, high sensitivity, and a rich tonal
range. With this kind of imaging power you can capture
details as fine as a single eyelash, and skin tones that glow
with natural, true-to-life color.
To significantly reduce the analog signal noise that
tends to increase at high pixel densities, CCD performance
also benefits from Sony’s long experience in semiconductor
and microprocessor manufacturing, and utilizes advanced
new peripheral circuit design technologies. As a result, the
350 offers an unrivaled combination of ultra-high resolu-
tion and low-noise image clarity, as well as faster, more
responsive shooting.
Powerful BIONZ image processing engine
for vibrant colors with rich tonal detail
The 350 is equipped with a BIONZ image processing en-
gine that uses advanced Sony technologies to achieve
truly vibrant color reproduction with rich tonality and
depth. Powerful enough to instantly process the massive
amount of image data captured by the 350's 14.2-
megapixel sensor, it reduces noise, optimizes dynamic
range, and adjusts white balance to assure exceptionally
faithful color reproduction with excellent shadow and
highlight detail. Thanks to BIONZ, even the delicate hue
and texture of individual rose petals can be rendered
with breathtaking accuracy, bringing photos to life with
a realism that will amaze and delight you.
14.2-megapixel (effective) CCD
14.2-megapixel, high-resolution imaging
captures nuances of eye color and
eyelash/eyebrow detail with amazing clarity.
Working together, the CCD and BIONZ render
the rich color tones and velvety texture of
flower petals with true-to-life fidelity.
