The single-lens reflex camera of choice
The most complete system
camera available
To the photographer, exciting new
subjects and compositions constantly
appear—and drive the demand for a
versatile camera that can grasp these
opportunities. The most complete
and flexible system camera available
is the single-lens reflex (SLR) camera.
Refined by photographers over many
decades, SLR technology allows the
photographer to create a genuinely
personalized system that matches his
or her own style—a benefit offered
by no other type of camera. Wide-
angle, standard, telephoto, macro,
high ratio zoom—all of these lenses
and a wide range of accessories
are available, accommodating any
photographic circumstance.
The photographer's vision
makes the camera.
Since the image the photographer
has in mind is highly individual,
Sigma believes a good camera
should allow creativity to come to
the fore, helping the photographer
overcome limitations and expand the
possibilities of the craft. No camera
affords the photographer more
freedom than a digital SLR.
First comes the desire to create an
image and capture meaning. Next
come the proper tools—a digital
SLR camera, lenses, and accessories
suited to the photographer's unique
vision. To take the perfect picture,
the photographer needs to be able to
move freely from instant to instant.
More than any other system, a digital
SLR camera helps the photographer
be creative and take advantage of
moments that only come once.
The appeal of an optical viewfinder
Another critical part of a digital
SLR camera is the optical
viewfinder. Based on advanced
digital technology, the backlit LCD
viewfinders with live preview
and electronic viewfinders (EVF)
found in compact digital cameras
offer a high degree of scene
visibility and convenience.
An optical viewfinder offers many
distinct advantages. Verification of
every aspect of the scene with the
naked eye. High-precision focusing.
A real-time and realistic image
of the subject. Finer detail. Finer
photographs.
An electronic image simply can't
imitate these things, yet they are all
crucial in taking highly precise,
highly individual photographs.
Currently, nothing matches an optical
finder for revealing the subject exactly
as it is and inspiring the photographer
to take the ideal picture as conceived
by that person.
A camera that celebrates the
photographer's style
In the sleek, sophisticated body
of a Sigma digital SLR is the finest
image sensor available. It is coupled
with a Sigma lens that offers
crystal-clear images and the highest
level of finished image quality.
The optical viewfinder satisfies the
professional eye and makes taking
pictures truly a delight. In addition,
a Sigma digital SLR camera
coordinates well with accessories
to enhance the enjoyment of every
photographic opportunity.
In short, a Sigma SLR camera
is the complete system camera
that empowers the photographer
in the widest variety of creative
circumstances. It allows the
photographer not only to respond
to the scene that presents itself but
also to find and express a uniquely
personal photographic method,
style, and spirit.
More than any other camera, the
Sigma digital SLR camera has
the individuality to support the
creativity of the photographer
and maximize his or her abilities.
It is a resource that sharpens
discernment, deepens the
compositional sense, and
strengthens the creative will,
allowing the photographer to
take artistic action.
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