Product Concept & Positioning
Concept
Samsung Digital Multi Function Printer |
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Product Concept
The SCX-6345N has been developed to expand Samsung’s copier-based
Laser MFP Line-up with SCX-6322DN/6122FN. In addition, this model is
designed to make inroads into A3 Copier markets.
The SCX-6345N fits into the general office environments, whatever the
department. As it comes with 43 PPM speed, an embedded network
card, Scalable paper handling Capacity(Max 2180 Sheet capacity), Simple
Finisher with staple and collation(Optional), Wide Touch Screen Panel,
network scan function that supports various OS, and device manage-
ment tool without installation, it can be easily installed in
any network environment. In the past, the entire office
had to use one centralized device. The needs of the
office environment have been changing and today
people what efficient and easy-to-use networked
multi-function product functionality.
Customers today will no longer hesitate to buy new Laser
MFPs because they are now more efficient and offer high per-
formance with economic device maintenance cost.
The Samsung SCX-6345N has a lower TCO and an easy to use
interface that can replace centralized A3 copiers in the office.
Moreover, one centric A3 copier can be easily replaced by one or more
SCX-6345N.
Product Positioning
Product Positioning Strategies
A) Cost Efficiency Approach
This A) positioning is based on speed and allows a much improved approach on cost efficiency. In this case the SCX-6345N has
advantages in Total Cost of Ownership.
B) Performance Efficiency approach
On the other hand, when applying the B) positioning the performance-efficiency can be promoted thanks to its various features
including speed.
All prices in this part are US retail averages price (June 2006)
Type
Benefit
Better Cost
- Lower Purchasing Cost
- Better TCO
- Easy to Install & Maintenance
Better Performance
- Speed : Copy and Print
- Easy to Use : User Interface
A - Positioning
B - Positioning
