QuESTIONNAIRE
(Please mark only one answer per question)
A) Purchased at this type of store...
1-
Discount Store
2-
Warehouse Club
3-
Marine Store
4-
Sporting Goods Retailers
5-
Catalog
6-
Other
b) Reason you bought this boat
7-
Product Features
8-
Price
9-
Reputation
10-
Warranty
11-
Quality
12-
Other
C) I received this product as a gift
13-
Yes
14-
No
d) How did you become aware of the
product?
15-
Magazine Ad
16-
Newspaper Ad
17-
Sport/Boat Show
18-
Radio Ad
19-
Store Display
20-
Friends/Relative
21-
Salesperson
E) Where do you plan to use your
boat?
22-
Pond
23-
Small Lake
24-
Medium Lake
25-
Large Lake
26-
River
27-
Other
f) Most common companion when
using this boat?
28-
Solo
29-
Adult
30-
Children
g) How do you transport this boat
when you want to use it?
31-
Car Top
32-
Pick-up Truck
33-
Trailer
34-
No Need to transport
H) Which type of motor do you plan
to use with this boat?
35-
Gas
36-
Electric
37-
No motor
I) do you own another boat?
38-
Yes
39-
No
If yes, what type?
j) You consider yourself a:
40-
Serious Fisherman
41-
Occasional Fisherman
42-
Neither
k) do you own a summer cottage?
43-
Yes
44-
No
L) do you own your own residence
(other than a summer cottage)?
45-
Yes
46-
No
M) How many people are in your
household?
47-
One
48-
Two
49-
Three
50-
Four
51-
Five
52-
Six or more
N) Your occupation:
53-
Homemaker
54-
Executive / Administrative /
Managerial
55-
Professional / Technical
56-
Administrative support
57-
Sales/Marketing
58-
Clerical
59-
Services
60-
Retired
61-
Other
O) Highest level of formal education:
62-
Other
63-
High School Graduate
64-
Some College
65-
College Graduate
66-
Some Graduate School
P) Your age:
67-
Other
68-
25-34
69-
35-44
70-
45-54
71-
55-64
72-
65 +
Q) Your annual household income:
73-
under $25 000
74-
$25 000 - $39 999
75-
$40 000 - $49 999
76-
$50 000 - $74 999
77-
$75 000 - $99 999
78-
$100 000 and over
R) Are you living as:
80-
A Couple
81-
Single
82-
Family
14
Summary of Contents for Canoe
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