OMVC – ATSC A/153 Mobile DTV Receiver Profile Guidelines
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Service/Audience Measurement
. To date, broadcasters have only been able to make
decisions using audience estimates based on sampling techniques
.
Mobile DTV’s new
service and audience measurement tools will enable broadcasters to identify which
channels are viewed, the duration and time of viewing, and channel changing and video
download activity from every viewer who agrees to share such information. This data
allows broadcasters to provide a more effective advertising-supported Mobile DTV
service.
IP Connectivity
. To facilitate the operation of the conditional access system and the
transmission of service and audience data, the Mobile DTV receiver must offer IP
connectivity at least once every seven days using, for example, an Internet, Wi-Fi, 2G,
3G, 4G, USB, or Bluetooth connection.
Since the Advanced Television Systems Committee adopted the ATSC A/153 Mobile DTV
standard in 2009, broadcasters have developed new and innovative Mobile DTV services and
business models based on the standard. Ongoing innovation, in turn, drives the development
of features and functionalities that consumers will demand as part of the Mobile DTV
experience. These ATSC Mobile DTV Receiver Profile Guidelines are an important step in
helping consumer electronics device manufacturers predict and meet this demand.
OMVC encourages manufacturers to continue working closely with broadcasters and other
industry stakeholders not only in implementing the functionalities in these Receiver Profile
Guidelines but also in developing exciting new features that go beyond these baseline
requirements. Naturally, commercial Mobile DTV service providers may have additional device
requirements and should be contacted directly. We will continue to support all key
stakeholders as they work to advance Mobile DTV and ensure its commercial success.
The Open Mobile Video Coalition
These guidelines are based on our understanding of current industry practices and technology. They are provided
“as is” and without warranty of any kind. The user is responsible for obtaining any applicable licenses or
authorizations to use the technologies, standards, and specifications referenced in the guidelines.
