O LY M P U S P E N
S i n c e 1 9 5 9
W h a t w i l l y o u c r e a t e ?
In 1959, Olympus designed a camera with the
photographic optics of an SLR and the size
and simplicity of a point-and-shoot—revolutionizing
the way we take pictures. After 50 years, the PEN
is back. And it’s mightier than ever. Introducing
the new Olympus PEN. It’s totally digital, and
offers unique and groundbreaking technology to
a whole new generation of camera users—users
that have active lifestyles both online and off.
They shoot pictures and videos, like to download,
upload and share their lives. And the new PEN
brings this generation the extraordinary abilities to
create even more than what was thought possible.
The PEN provides superior optics, interchangeable
lenses and multimedia capabilities—and combines
the creative freedom of a sophisticated digital SLR
with the simple controls and small size of a point-
and-shoot. The PEN brings new photographic
possibilities to everyone. What will you create?
