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Shooting in a vertical format is an absolute necessity for pro-
fessional and prosumer photographers. The problem is, most
digital cameras don’t rotate the images on playback for you to
see them properly and users are forced to accomplish this
basic task on a PC with image editing software. Not any-
more! Again, Olympus overcame this problem with a “digital
specific” feature on the CAMEDIA E-100 ZOOM RS that al-
lows you to rotate your images 90º on playback, so there’s no
need to use a PC or editing software.
90º Image Rotation in Play-
90º Image Rotation in Play-
90º Image Rotation in Play-
90º Image Rotation in Play-
90º Image Rotation in Play-
b a c k
b a c k
b a c k
b a c k
b a c k
The Criticality of Neutral
The Criticality of Neutral
The Criticality of Neutral
The Criticality of Neutral
The Criticality of Neutral
Color Management
Color Management
Color Management
Color Management
Color Management
The CAMEDIA E-100 ZOOM RS’s color management system
allows the user to capture with “neutral color” that is truer to
the intended values of the original subject. The camera’s
post processing provides advanced algorithms that keeps
the image from being too warm on the Kelvin scale or too
cool, (3200º K represents tungsten light, 5500º K represents
high noon daylight). Often adjusting an image in either direc-
tion causes unwanted noise, which often effects image qual-
ity. With Olympus’s Neutral Color Management, you can color
correct the image in either direction without negatively effect-
ing the image quality.
One of the benefits of pre-selecting a black and white mode
is to let the camera do the work to discard the unnecessary
color data before saving to the camera’s storage media. Sec-
ondly, after-capture converting takes up valuable time, a PC
and an image editing application, which could mean the dif-
ference in a missed deadline. Lastly, wouldn’t it be better to
check the black and white image in comparison with real life
values while its there in front of you rather than “visioning”
what it should have looked like afterward?
Photographer Walter Urie adds, “I specialize in black and
white photography and I’m very picky. I was extremely im-
pressed in the way this camera translated color to black and
white tonal values.”
Previously, digital photojournalists and sports photographers
haven’t had the option to preset the mode they wished to
shoot in, i.e. black and white or RGB color. The E-100 RS
solves this problem, in-camera. In many cases, digital pho-
tographers are forced to shoot in color and later convert im-
ages to black and white. There are a few reasons why this is
not acceptable to most professionals. First, color images
take up much more storage on the camera’s memory card(s)
than black and white images, which could mean the differ-
ence between having enough storage or not on a shoot.
Shooting with Color or
Shooting with Color or
Shooting with Color or
Shooting with Color or
Shooting with Color or
Black and White Preset
Black and White Preset
Black and White Preset
Black and White Preset
Black and White Preset
