A
A-99 Using color effectively
ES3640e MFP Color Reference Guide - 99
• Use color sparingly. In general, fewer colors work better than
many colors.
• Use red as an accent color. Red is particularly effective when
used in otherwise monochromatic materials.
• Consider the tastes of your target audience when choosing
colors.
• Keep a file of printed color pieces that appeal to you or strike
you as effective. Refer to it for ideas when designing your own
documents.
Color wheel
A color wheel like the one in the following figure is a helpful tool
for understanding the interrelation of colors. The colors on one
side of the color wheel, from magenta to yellow, appear to most
people to be warm colors, while those on the other side, from
green to blue, appear to be cool. The distance between two colors
on the color wheel can help predict how they will appear when
seen side by side.
Summary of Contents for ES3640eMFP
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