Market trends for mid-class pickup trucks
Pickup truck demand has only slightly increased over the years and developing countries
are forecasted to account for 60% (currently 50%) of the pickup truck market by 2016.
The market share for the L200 is around 10%. Competitors are expected to make full
model changes in the highly active market.
’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13
’14 ’15 ’16 ’17 ’18 ’19 ’20 [FY]
2000
(K Unit)
Forecast
Actual
1500
1000
500
Australia /
New Zealand
Middle East /
Africa
Growing
Latin America
Asia / ASEAN
Russia / Ukraine
Europe
Mexico
0
Mature
1189
1274
1362
1204
1123
1370 1368
1747
1670
1574 1630
1687
1747 1807
18741908
Pickup truck demand by area
Global pickup truck market share for 2013 by model
2
72<27$
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(2013FY=Apr 2013 through Mar 2014)
L200
