3
Audience Analysis plan sheet
Audience’s information needs
: This Magellan RoadMate 2000 is user friendly. Even some advanced features do
not make it hard to use. Hence, the manual should also be usable for every driver who wants to create a route. It
is not necessary to read this entire document to begin using the Magellan RoadMate. Most users will find
that they can use the Magellan RoadMate right out of the box and just refer to this manual on those rare
occasions when a little help on a function is needed.
Audience’s technical literacy:
Since the Magellan RoadMate 2000 manual is targeted to every driver, I assume
that they do not know much knowledge about technical terms. They must have the glossary and clear graphs to
help them understand. The content and the language used have to meet the first-level audience’s literacy.
Audience’s working environment:
The only working environment is the inside environment of the car. Some
warning information needs to be provided to ensure the users’ safeties.
Audience’s learning preference
: Audience prefers learning by performing. Most users would only consult the
manual when they need some information. Hence, the manual must be easy to follow and complete. Besides, it
should be audience-centered and task-oriented.
