July 2005
Konica Minolta Business Solutions Europe GmbH
Page 9
International Marketing Division
Office Marketing Group
Launch Guide bizhub 250/bizhub 350
2.3 Sales Approach
Within the Konica Minolta product range, the bizhub 250 and bizhub 350 have to cover the speed
range from approx. 23 to 40 ppm. Both products clearly target the office environment, ie. small to
mid-sized teams and departments as well as small companies. They are not only designed to
replace analogue as well as first generation digital MIF, but also various stand-alone devices still
present in many offices today by one compact, multi-functional unit. The all-in-one architecture and
standard Emperon
TM
driven print controller will certainly positively support this aim, as do the
specified recommended average and maximum print volumes of 7,000 pages average/28,000
pages max. for the bizhub 250 and 10,000 pages average/48,000 pages max. for the bizhub 350.
Our sales targets for both products over a
19 months period
in the whole of Europe are as
follows:
bizhub 250:
approx. 28,500 units
bizhub 350:
approx. 9,500 units
Given the fact that our two new products will replace the current range of eight different products
(Di2510 and 2510f, Di3010, Di30510 and 3510f, 7222, 7228, 7235), order processing and logistics
handling will be largely simplified.
