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1. PRODUCT NAME
Hitachi Electric Disc Grinder, Model G 12SE2 [115 mm (4-1/2")]
Model G 13SE2 [125 mm (5")]
2. MARKETING OBJECTIVE
The current disc grinders Models G 12SE and G 13SE have obtained high evaluation in power, durability and
operability with the paddle switch. However, seven years passed since their development and now the
competitors are introducing high-power products to correspond to the market demand for compact and powerful
products. The new Models G 12SE2 and G 13SE2 are the upgraded versions of the current Models G 12SE and
G 13SE, featuring high power input (1200 W) to compete with the competitors.
Vigorous sales promotion and market share increases are anticipated with the introduction of the new Models
G 12SE2 and G 13SE2.
The key features of the Models G 12SE2 and G 13SE2 in comparison with the previous models are as follows:
1) Increased power input and maximum output
2) Increased overload durability
3) Increased wear resistance of the armature coil
3. APPLICATIONS
Deburring diecast products and finishing iron, bronze, aluminum and diecast products
Finishing welds and torch-cut surfaces
Cutting soft steel materials
Grooving and cutting concrete and other stone materials
4. SELLING POINTS
Wear resistance of armature coil:
2 times higher compared to the
current models
Easy-to-use large paddle switch
Class-top overload durability
1.1 times higher compared to Q
1.2 times higher compared to B
High power input : 1,200 W
G 12SE/G 13SE : 1,020 W
Q : 1,250 W
B : 900 W
Class-top
maximum output
: 1,900 W
G 12SE/G 13SE : 1,550 W
Q : 1,540 W
B : 1,190 W
Summary of Contents for G 12SE2
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