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digital CaMERaS
• Flexible Workflow. The Phocus GUI features easy-to-use options
that allow you to customize your set-up to suit a range of dif-
ferent workflow situations, such as choice of import source,
browsing/comparison functions, file management, image export
in a number of file formats, pre-setting of options for upcoming
shoots, and much, much more.
• New Metadata (GPS, etc). The extended metadata included in
all Phocus images provides for accurate and detailed catalogu-
ing and indexing, easy image management, and includes added
GPS data functionality in order to allow a range of new functions.
Phocus links GPS data directly to Google Earth, for example,
making geographic reference a snap and image storage and
retrieval much easier.
• Perfect Viewing Quality. The Phocus Viewer delivers image viewing
quality that matches every detail of what you will see later in Pho-
toshop. In addition, the Phocus Viewer allows you to customize
layout and composition to suit your current or desired workflow,
providing a wide range of options including full view, compare,
browse, horizontal, or vertical view, and so on. You can have mul-
tiple folders open simultaneously for side-by-side viewing, com-
parison, and selection.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to pro-
duce outstanding and reliable out-of-the-box colors, with skin tones,
specific product colors and other difficult tones reproduced easily
and effectively. In order to incorporate our unique HNCS and DAC-
features we have developed a custom Hasselblad raw file format
called 3F RAW (3FR). This file format includes lossless image
H4D with GIL Global Image
Locator accessory.
Digital Lens Correction and Ultra-Focus for image perfection
the H4d-60 camera allows information from the lens and exact
capture conditions to be fed to the camera processor for ultra-
fine-tuning of the auto-focus mechanism, taking into account the
design specifications of the lens and the optical specifications of
the sensor. In this way the full HC lens program is even further
enhanced, bringing a new level of sharpness and resolution. Digital
correction for color aberration and distortion is also added. digital
Lens Correction (DAC), is an APO-chromatic correction of the images
based on a combination of the various parameters concerning each
specific lens for each specific shot, ensuring that each image repre-
sents the best that your equipment can produce.
Phocus for professional level workflow
Phocus provides an advanced software toolbox that has been espe-
cially designed to easily achieve optimum workflow and absolute
image perfection from Hasselblad raw image files.
With the H4D-60 camera system Phocus provides:
• Uncompromising image quality
• Special extended camera controls with which to operate your
H4D-60 camera. These features, such as live video for easier
shot set-up and workflow, or the ability to control the lens drive
for focusing when the camera is in a remote position or when the
digital capture unit is mounted on a view camera, bring an entirely
new level of flexibility to the way you shoot.
• Moiré Removal Technology automatically applied directly on the
raw data, leaving image quality intact and eliminating the need to
carry out special masking selections or other manual procedures,
saving hours of tedious post-production work.
