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BUSINESS PHILOSOPHY
We didn’t start with a business plan in 1953 – we started with a product. We
weren’t looking to find a marketing niche for ourselves – we were looking to
build audio components that satisfied our own passion for music. We built our
very first systems for ourselves and a handful of others who could hear what
we heard. These days, Harman Kardon, Inc., has a business plan, R&D labs and
a marketing department – everything a prestigious company should have. But
we’re still building systems for people who hear what we hear.
