background image

Focus

1

Revised December 2010

 

  

Table of Contents

 

Focus

2011

What’s Important 

Key Messages

2

Key Features Overview

2

Key Competitors

2

New for 2011

3

Model Lineup

S Content

4

SE Content

5

SEL Content

5

SES Content

6

Performance/Handling 

Engine, Duratec

®

2.0L DOHC I-4

7

2.0L DOHC PZEV I-4

7

Duratec Technology

7

Fuel Economy, EPA-estimated

8

Partial Zero Emissions Vehicle (PZEV)  

  Emissions Rating

7

Steering, Rack-and-Pinion

9

Stiff Chassis

9

Suspension, European-inspired

Control-blade Multi-link Rear

9

Enhanced European-inspired

9

MacPherson Strut Front

9

Sport-tuned

9

Transmissions

4-speed Automatic

8

5-speed Manual

8

Safety/Security

AdvanceTrac

®

 Electronic Stability Control

10

Airbags

Dual-stage Front

11

Front-seat side

11

Roll-fold Technology

11

Side Curtain

11

Anti-theft Systems

Perimeter Alarm

12

SecuriLock

®

 Passive

12

Braking System

Anti-lock Braking System (ABS)

10

Electronic Brake Force Distribution

10

Child Safety Locks, Rear-door

12

Crash Test Ratings

IIHS

13

NHTSA

13

Emergency Trunk Release

12

Head Restraints, Rear-seat

11

LATCH (Lower Anchors and Tethers for CHildren)  

  System

12

Personal Safety System

TM

11

SOS Post-Crash Alert System

TM

12

Structural Safety

11

Tire Pressure Monitoring System (TPMS)

10

Traction Control

10

Comfort/Convenience

Audio/Entertainment 

Auxiliary Audio Input Jack

18

Premium Single-CD/MP3 Player

17

Single-CD/MP3 Player

17

Sirius

®

 satellite radio

18

High Roofline

14

Integrated Instrument Panel Center Stack

15

Keyless Entry with Integrated Keyhead Transmitter

14

Message Center

15

MyKey

®

 Owner Controls Feature

14

Packages

SYNC

®

 Equipment Group

18

Moon and Tune Package

18

Seating

Front Sport Bucket

15

Rear 60/40 Split-fold-flat

15

SYNC Technology

16

Top-of-dash Display

15, 17

Trunk Space

14

Quality/Reliability/Durability

24-Hour Roadside Assistance

20

Durability

19

Easy Maintenance

20

NVH (Noise, Vibration and Harshness) Features

19

Warranty Information

20

Design/Styling

Ambient Interior Lighting

21

Exterior Styling Distinctions

21

Model Distinctions

21

SE Appearance Package

21

Wheels 

22

Color and Trim 

23

Instrument Cluster

24

Key Product Specifications 

25

Accessories

27–28

esourcebook.dealerconnection.com

RE&T: 2011 Source Book

www.hillerford.com

Summary of Contents for 2011 Focus

Page 1: ...Release 12 Head Restraints Rear seat 11 LATCH Lower Anchors andTethers for CHildren System 12 Personal Safety SystemTM 11 SOS Post Crash Alert SystemTM 12 Structural Safety 11 Tire Pressure Monitoring System TPMS 10 Traction Control 10 Comfort Convenience Audio Entertainment Auxiliary Audio Input Jack 18 Premium Single CD MP3 Player 17 Single CD MP3 Player 17 Sirius satellite radio 18 High Rooflin...

Page 2: ...an industry exclusive feature designed to help promote safe driving habits SYNC voice activated communications and entertainment system includesTraffic Directions and Information functionality SES offers sporty appeal with a sport front fascia with fog lamps dark chrome sport tuned suspension and 17 premium painted aluminum wheels Duratec engine lineup is powerful efficient and environmentally fri...

Page 3: ...sion no longer available on SEL Safety Security No new features for 2011 Comfort Convenience SYNC upgrades Destination download through Mapquest and Google Maps Movie times and theater locations stock information and horoscopes Moonroof no longer available on SE Sirius satellite radio no longer available on S SYNC and Sound Package no longer available on SE SYNC Equipment Group available on SE Qua...

Page 4: ...ps front and rear Door locks power Floor mats carpeted color keyed front and rear Glove box Horn single note Illuminated entry Instrumentation tachometer and trip odometer Keyless Entry with integrated keyhead transmitters 2 Map pocket passenger front seatback Message Center Mirror interior day night Mirrors exterior dual manual MyKey owner controls feature Power points 12V 2 Seats cloth 5 passeng...

Page 5: ...ity Anti theft system Perimeter alarm Comfort Convenience Map reading lamps 2 front Mirrors exterior dual power Sirius satellite radio Windows power with driver s side one touch down Design Styling SE badge Wheels 15 painted aluminum SE Rapid Spec options Rapid Spec Option Group 200A Includes SE standard equipment Option Group 201A SYNC Equipment Group Compass Cruise control Electrochromic auto di...

Page 6: ... Report VHR Traffic Directions and Information with complimentary 3 year prepaid subscription Design Styling Ambient interior lighting Door handles exterior body color Door handles interior chrome Exhaust tip chrome Fascias sport front and rear Fog lamps Grille dark chrome 2 bar Headlamp trim dark chrome Instrument cluster performance with chrome accents Instrument panel appliqué silver painted Mi...

Page 7: ...ro Emissions Vehicle Engine 136 horsepower 6000 rpm 133 lb ft of torque 4250 rpm Mated to either a 5 speed manual or a 4 speed automatic transmission Standard in all models delivered to CA CT MA ME NJ NY OR PA RI VT WA Available as a limited option for orders submitted by dealers in the cross border states of AZ DE ID MD NH NV OH WV Meets zero fuel based emissions standards by demonstrating zero f...

Page 8: ...l Drive Ratio 3 56 1 with 15 wheels 3 82 1 with 16 and 17 wheels 4 speed Automatic Electronic Synchronous Shift Control works with the Powertrain Control Module to calculate the best possible shifting strategy Overdrive fourth gear reduces engine rpm at highway speed to help provide optimum fuel economy Extremely compact and lightweight Final drive ratio of 3 34 1 for a balance of performance and ...

Page 9: ...he rear of the lower control arm uses oil filled internal chambers to dampen road forces before they reach the passenger compartment 21mm stabilizer bar helps reduce body roll during cornering European inspired Control Blade Multilink Independent Rear Suspension Each wheel reacts independently to bumps and rough pavement providing a smooth ride without sacrificing handling Independent design helps...

Page 10: ...ystem ABS Included with AdvanceTrac Helps drivers to maintain steering control in emergency or other hard braking situations Electronically pumps the brakes several times per second when the computer controlled sensors indicate wheel lockup during hard braking Electronic Brake Force Distribution Automatically balances the front to rear brake force distribution to help reduce the tendency for rear ...

Page 11: ...at is positioned First and Second row Side Curtain Airbags System offers head protection in side impacts for all outboard seating positions Side curtain airbags are located in the roof side rail behind the headliner and are triggered independently of the driver and front passenger airbags Side curtain airbags will not interfere with a properly installed child safety seat or booster seat Combined w...

Page 12: ...y of the doors hood and trunk when the vehicle is locked LATCH Lower Anchors and Tethers for CHildren System Consists of a top tether anchor point and two rigid bars located where the seat cushion meets the seatback Rear outboard seating positions offer LATCH provisions LATCH compatible child safety seat attaches to the lower anchor points by means of flexible tethers or rigid latch bars LATCH ass...

Page 13: ...chance of serious injury HHHH 4 stars 11 to 20 percent chance of serious injury Side impact Testing HHHHH 5 stars 5 percent or less chance of serious injury HHHH 4 stars 6 to 10 percent chance of serious injury Frontal impact Rating Side impact Rating Driver Passenger Front Seat Rear Seat 2010 Focus Sedan HHHH HHHH HHHHH HHHH NHTSA Ratings 2011 ModelYear What You Need to Know National HighwayTraff...

Page 14: ...t chime at 45 55 OR 65 mph Maximum audio system volume Programming MyKey is done via the Message Center One standard key will be the Administrator Key while the other will operate as MyKey with the programmed restrictions Keyless Entry with Integrated Keyhead Transmitter Replaces the standard key and separate Remote Keyless Entry fob combination with a single integrated keyhead transmitter System ...

Page 15: ...rage and large molded in bottle holders Larger center console includes bonus storage at the base of the center stack as well as primary storage under the armrest Roomy glove box Map pocket behind front passenger seatback Front Sport Bucket Seats Feature high quality padding and seat materials for increased lateral and lumbar support to provide improved comfort Include adjustable head restraints an...

Page 16: ... to syncmyride com Traffic provides traffic reports between two points 3 Also provides text message traffic alerts to the owner s mobile phone Customers can use their online SYNC owner account to set up personalized address points Directions provide easy to understand in vehicle turn by turn directions to businesses personalized locations or specific street addresses 3 Directions service uses the ...

Page 17: ...type of music format Traffic information broadcasts Folder track mode allows the audio system to play and seek through disc tracks with or without folder option available with MP3 discs only Displays track time track being played and total number of tracks Text display ID3 tag directory and track display Redundant audio controls located on steering column Audio system information shown in top of d...

Page 18: ...ns are used to change channels Key benefits of Sirius satellite radio include Over 130 channels of the best music talk news sports and information 65 music channels 100 percent commercial free music Seamless coverage anywhere in the 48 contiguous states and Washington D C More information is available online at sirius com or toll free at 888 539 Sirius 7474 SYNC Equipment Group Compass Cruise cont...

Page 19: ...ios and carefully calibrated powertrains help deliver impressive real world fuel economy 2 0L Duratec DOHC I 4 engine is certified to meet FederalTier 2 Bin 4 emissions standards and qualifies for California Ultra Low Emission Vehicle ULEV II emissions standard 2 0L Duratec DOHC I 4 PZEV engine meets the requirements for a Partial Zero Emissions Vehicle PZEV in the California Emissions States CA C...

Page 20: ... battery unlock the vehicle deliver fuel or tow the vehicle Available for 5 years or 60 000 miles whichever comes first New Vehicle Limited Warranty 3 year 36 000 mile Bumper to Bumper no deductible Refer to the vehicle Warranty Guide for a complete list of all of the parts covered 5 year unlimited mileage Corrosion Perforation 5 year 60 000 mile Powertrain Limited Warranty Powertrain Limited Warr...

Page 21: ...itches SEL Features Exterior 16 Euroflange wheels Chrome door handles Chrome exterior mirrors caps Interior Leather trimmed seating with heated front bucket seats SES Features Exterior 17 premium Dark Stainless painted aluminum wheels Body color door handles Dark chrome grille Dark chrome headlamp and taillamp trim Fog lamps Rear decklid spoiler Sport front fascia Key Messages SE Appearance Packag...

Page 22: ...e 2011 22 Wheel S SE SEL SES 15 Steel with Silver Painted 6 Spoke Cover Standard 15 Painted Aluminum Standard 15 Machined Face Aluminum with Dark Painted Pockets Included in SE Appearance Package 16 6 Spoke Euroflange Aluminum Standard 17 Premium Dark Stainless Painted Aluminum Standard NOTE See the latest Dealer Ordering Guide for wheel availability esourcebook dealerconnection com RE T 2011 Sour...

Page 23: ...t 5 passenger SES Leather trimmed Sport leather trimmed heated front bucket seats and 60 40 split fold flat rear seat 5 passenger SEL Leather trimmed Sport leather trimmed heated front bucket seats and 60 40 split fold flat rear seat 5 passenger Color and Trim Availability Paint Name S SE SEL SES Material Cloth Cloth Leather trimmed Cloth Leather trimmed Color Medium Stone Charcoal Black Medium St...

Page 24: ...asten safety belt warning light 16 Anti lock Braking System readiness indicator warning light 17 Low engine oil pressure warning light 18 Message Center display 19 Airbag readiness indicator warning light 20 Low tire pressure warning light 21 Check engine warning light 22 Charging system warning light 23 Low fuel warning light 24 Anti theft system active indicator 25 Throttle control transmission ...

Page 25: ... 5th Rev 5 speed man 15 wheels 3 67 2 14 1 45 1 03 0 77 3 72 5 speed man 16 wheels 3 42 2 14 1 45 1 03 0 77 3 73 4 speed automatic 2 82 1 50 1 00 0 73 2 65 Chassis Construction Type Unitized body with solid mounted front subframe Front Suspension Type Independent MacPherson struts with angled coil spring damper units and Reverse L on lower control arms in optimized double horizontal bushings mount...

Page 26: ...Focus 26 May 2010 Focus 2011 This page left intentionally blank esourcebook dealerconnection com RE T 2011 Source Book ...

Page 27: ...rriers by Thule Splash guards flat Splash guards molded Interior Ash cup coin holder Auto dimming interior rearview mirror Cargo area protector Cargo net Floor mats all weather vinyl Illuminated door sill plates Interior Light Kit Soft sided cargo organizers folding Soft sided cooler bag Ford Custom Accessories Available for 2011 Focus esourcebook dealerconnection com RE T 2011 Source Book Selling...

Page 28: ...og includes part numbers from 2006 ModelYear and forward along with labor times and pricing Don t Forget the Accessories Website The Accessories website contains additional detailed information on Ford Custom Accessories and Ford Licensed Accessories The Accessories site is accessed from FMCDealer com at http accessories dealerconnection com b2bHome do Information found at the website includes Onl...

Reviews: