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Concentrated 

technology

Concentration is about making something 
smaller without compromising performance  
or durability. For Dyson engineers, it’s a 
systematic process where every component 
is interrogated and painstakingly developed 
and tested. Smaller and lighter without 
compromising performance. 

Dyson digital motor

Conventional motors work by passing current through 
their carbon brushes, making them spin. Lots of 
sparks, heat and wasted energy. In the Dyson digital 
motor, intelligent electronics constantly adjust to create 
a powerful magnetic field – spinning a neodymium 
magnet 104,000 times a minute.

Impeller and magnet  
spin up to 104,000rpm.

Vane diffuser recovers more  
air power from the airflow.

Impeller shroud creates 
closed profile.

Capacitors and circuit board 
control power and speed.

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