CORRECT CRAFT Sport Nautique 216, User Manual

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NAUTIQUE FRIEND PROGRAM
It has been proven that experience and word-of-mouth are important
promotional tools. Enthusiastic boat owners talk to their friends. Our statistics
reveal that a high percentage of our Nautique owners learned about Correct
Craft through a friend. We want to show our appreciation to these friends.
One year after the purchase date listed on an owner’s warranty card, we send
a “NEW OWNER SATISFACTION SURVEY”. For the completion and return
of this form, we offer a first anniversary gift of a Nautique Gear T-shirt. It is
our desire to keep in touch with our Correct Craft family of boat owners. We
value our owners’ comments and want to hear about the things we do right
and/or the things we need to improve. One of the questions asked is, “How did
you learn of Correct Craft?” This section adds a statement, “If a friend
influenced you, please list his/her name and address.” From this information,
the President of Correct Craft sends that “Friend” a letter of thanks and a
Nautique Gear hat.
When a “Friend” appears on our list the second time, indicating success in
encouraging another person to purchase a Nautique, this person receives a
personal thank you letter from the President of Correct Craft with a certificate
to return with the appropriate size indicated, and receive a Correct Craft T-
shirt.
When a “Friend’s” name is presented for the third time, this person will receive
a personal letter from the President of Correct Craft with a certificate for a
Correct Craft polo shirt.
For the fourth and succeeding times a “Friend’ is listed, a personal letter will
be mailed as well as a certificate for $50 retail value of Nautique Gear item(s).
Tell the story of your experiences with your boat, your dealer, and Correct
Craft. When you are responsible for convincing a non-Correct Craft owner to
buy a Nautique, encourage that new owner to give you credit for that
introduction on his first anniversary survey form.
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