12
Perfect Focus, Perfect Photography
Inspired. By Canon.
I photographed this
girl in the middle of the Gobi
Desert in Mongolia. What’s
interesting about the picture is
that it illustrates that we have a
global culture. The girl, with
her sunglasses and pose on the
motorcycle, could have been
photographed in NYC during
a fashion shoot.
”
Rick Sammon
Fast, Brilliant Focus,
Every Time
Some of the most advanced
features from Canon’s pro-
fessional cameras are incor-
porated into the EOS 40D’s
design. Each of its nine AF
points is now a full cross-type
sensor, when lenses f/5.6 or
faster are used. It’s better than
ever at grabbing focus on tough
subjects without much detail. Sensitivity is a
stunning EV-0.5 to EV18. The center AF point
holds a world’s first: two diagonal, high-precision
line sensors, in addition to the standard cross-
type sensors. They’re active with any lens f/2.8
or faster, giving more accuracy and precise AF. The
camera has a number of focus modes, including
One-Shot AF, AI Focus AF, AI Servo AF and manual.
Focus now can be engaged with the EOS 40D’s
new AF Start button, and all focus points can
Custom Film
Characteristics, Easily
Canon’s Picture Style settings
are also incorporated in the EOS 40D. These
simulate the characteristics of different film
styles, allowing you to customize your shooting
Bright, Customizable Views
The EOS 40D has a newly refined, bright, sharp
viewfinder with improved optics. It offers 0.95x
magnification, a 26.4° angle of view and a 22mm
eyepoint. It makes it easy to compose images,
and with all relevant shooting information,
including ISO and a new Black and White icon
displayed right in the viewfinder, it’s easy to
change settings without moving the camera
away from the eye. The EOS 40D also introduces
interchangeable
focusing screens,
including those
for critical manual
focus and architec-
tural photography,
another professional
feature delivered.
Advanced Metering for Spot-on
Exposures
All the choices the advanced photographer
could want. 35-zone Evaluative metering is
ideal for quick shooting with auto exposure.
The EOS 40D also has a spot meter, which
analyzes 3.8% of the composition, perfect for
ultra-precise metering. Center-weighted average
metering measures the entire composition, yet
places emphasis on the center of the image.
With partial metering, 9% of the image is
metered. With these versatile metering
options, it’s always easy to get the
right exposure.
be chosen automatically, or accessed using the
intuitive, thumb operated Multi-Controller.
to your personal taste or needs. There are six
different Picture Style settings, and each can be
further fine-tuned right in the camera. Brand
new is Canon’s supplied Picture Style Editor
software, which is almost the digital equivalent
of “making your own film.” Picture Style really
lets the critical user pin-point the look they
want in their images. Additionally, the EOS 40D
allows you to define and
save three custom settings
that can be accessed directly
from the camera’s dial.
AF point selection screen
AF Start button and
Multi-Controller
AF Sensor Configuration
Landscape—
Vivid color satura-
tion and contrast for enhanced land-
scapes and skies. Slightly stronger
sharpening than the Standard mode
yields more crisply defined image
elements, such as mountains, trees,
and buildings.
Neutral—
Provides natural color
reproduction with no in-camera
sharpening applied—a good choice for
images that will be post-processed.
Faithful—
Delivers the most accurate color rendition when shooting under
5200K lighting. No in-camera sharpening is applied.
Monochrome—
Sharpness and contrast can be adjusted and users can
mimic the effect of colored filters with traditional B&W film and/or add a
colored tint to images as well.
Standard—
For crisp, clean images with good sharpness and vivid color
reproduction–ideal for general shooting, requiring little to no post-processing.
Portrait—
Warmer skin tones with punchy contrast. Slightly weaker
sharpening than the Standard mode yields more natural skin and hair detail.
Focusing Screen Ef-D – Precision
Matte with Grid
Portrait
Picture Style button
Focusing sensors for
extreme defocus
High-precision diagonal
cross-type center sensor
Two-line sensors in zigzag
pattern
©Rick Sammon
Picture Style Technology
“
