KDF-37H1000
37" Class BRAVIA® 3LCD Microdisplay HDTV (measured diag)
Key Features
HD 720p (1280 x 720) Picture Resolution
Excellent large screen replacement for 32" CRT TVs
BRAVIA Engine™ EX full digital video processing system
1080p Input(HDMI)
DMe compatible - BRAVIA® Internet Video Link Ready
x
Xross Media Bar (XMB™ ) on-screen menu system
HDMI™ x2 (1080p)
Front Component (1080i)
Theatre Mode
Advanced Iris function
Key Technologies
3LCD Chips
The 3LCD technology at the heart of Sony’s BRAVIA® televisions provide a bright picture, with high detail and
natural color. These three key benefits are immediately apparent when viewing a BRAVIA® TV. You can expect to see an
incredibly detailed picture with eye-popping colors.
Sony uses three tiny LCD chips (0.73” ) with a combined resolution of over 2.76 million pixels. The light from a high output UHP
lamp shines into a filtering system that splits the beam into red, green, and blue light streams. Each color goes through its
own LCD chip, which passes or blocks the light. The three beams are then instantaneously recombined and sent to the
projection lens.
BRAVIA Engine™ EX System
The BRAVIA Engine™ EX video processing system came about as a result of Sony’s expertise
and long heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement
technology that reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors. Sony’s own
Digital Reality Creation Multi-function v1.0 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. The
result of BRAVIA Engine EX processing? Picture quality has texture and detail, deep and vibrant colors, along with excellent
depth and contrast.
Live Color Creation
Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a
combination of advanced chroma signal processing algorithms. The benefit is clear blues, natural greens and overall vibrant
colors in all scenes.
Xross Media Bar (XMB™ ) On-Screen Menu System
Xross Media Bar is Sony’s Emmy Award winning on-screen navigation
interface. XMB users can navigate through the different types of media by scrolling horizontally across icons. After selecting
the media type, a list of its content appears as vertical thumbnails. The main benefit of the XMB™ is that it alleviates the need
to look at the remote control while searching and selecting content.
2
DMe Compatibility
DMe compatibility allows the connection and operation of a whole new category of products that is
being developed by Sony (sold separately). The first of these products is the optional BRAVIA Internet Video Link module.
x
x
BRAVIA Internet Video Link
The first DMe product to be introduced to the market is the DMX-NV1 BRAVIA Internet Video
Link module (sold separately). BIVL, as it is affectionately called, can stream available Internet video from select content
providers directly to your TV with a broadband connection without the need for a PC.
x
2
BRAVIA Theatre™ Sync
BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the
signal routing, and other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync
capable products to each other via one HDMI cable. The rest is easy. For instance, if you want to play a DVD simply touch the
play button on the remote and BRAVIA Theatre Sync takes over from there. The BRAVIA Home Theatre System and TV turn on.
The DVD input on the BRAVIA Theatre system and TV activates. The TV mutes. And finally the DVD plays.
S-Force Front Surround
S-Force™ Front Surround is a virtual surround sound experience made possible using just two
front speakers ? in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By
understanding exactly how we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony
was able to create complex audio processing that delivers dynamic virtual surround sound without the need to bounce
sound off walls and back to the listener.
Advanced Iris Function
The Advanced Iris function is a special Sony function designed to improve contrast expression
especially in darker scenes. The Advanced Iris function offers two modes ? Auto and Manual. Each mode allows the user to
control the function for optimum overall contrast. The key benefits are deep blacks and improved brightness.
