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The Sony® HVL-F43AM flash unit delivers flexible lighting control 

for α DSLR photographers. The innovative  “Quick Shift Bounce” 

system allows the flash to pivot 90 degrees left and right, and 

Wireless Ratio Control allows the wireless control of up to three 

groups of flashes with user-selected luminosity ratios.

Bullets

•  “Quick Shift Bounce” for lighting freedom

•  Bounce flash: 90° right, 90° left, 150° up, 8° down

•  High power (guide no. 43)

•  Auto WB adjustment w/ Color Temperature Info

•  Effective over 30 ft. (10.5m)

•  Auto Zoom Control based on sensor size

•  High-Speed Sync

•  Modeling light capability

•  Wireless Flash/Wireless Ratio Control

•  Dust and Moisture Resistant Design

•  Built-in Wide panel (15mm angle)

•  Simple controls, test button

•  TTL metering capability

•  Fast recharging time

Features

High-power illumination

High-power illumination (guide number: 43)

Longer effective range 

Longer effective range of over 30 ft. (10.5m)

“Quick Shift Bounce”

The innovative “Quick Shift Bounce” system allows the HVL-F43AM to orbit 90 degrees left and 

right, allowing you to maintain horizontal light distribution even when shooting vertically. In 

addition to pivoting side-to-side, the flash unit can also tilt down 8 degrees or back 150 degrees, 

ensuring customers the lighting freedom they need to capture that perfect shot.

Versatile bounce angles

Versatile bounce angles: 90° up, 90° left. This allows the flash head to be rotated while maintaining 

the set bounce angle, so you can quickly switch between horizontal and vertical format without 

changing the light angle.

Built-In Bounce sheet

The built-in bounce sheet can be used even when shooting in a vertical position without 

changing the angle of reflected light. 

Auto white balance

Auto white balance (signals color temp. to camera)

Auto zoom

Auto zoom optimized for camera sensor size

Dust and Moisture resistant design

HVL-F43AM

Flash

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