KDL-40XBR4
40" BRAVIA® XBR® Series LCD TV
Key Features
10-bit 16:9 Full HD 1080p Panel (1920x1080)
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Motionflow™ with FHD 120 Hz high frame rate
capability
BRAVIA Engine™ PRO & Live Color Creation™
system
1080p Inputs: HDMI™ (x3), YPbPr (x2), PC
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8 Optional Designer Color Bezels
Advanced Contrast Enhancer (ACE)
10-bit 16:9 Full HD 1080p Resolution Panel
(1920x1080)
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Motionflow™ 120 Hz with Full HD high frame rate
capability
BRAVIA Engine™ PRO HD Video Processor
Live Color Creation System featuring WCG-CCFL
backlight
Key Technologies
Full HD 1080
There are a lot of ways to define high-definition but BRAVIA® Full HD means you’re getting the best resolution that high-
definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your
lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
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1920 x 1080 Native Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920
x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly
what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player.
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10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot
better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.
Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that
translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
Motionflow™ 120 Hz with Full HD high frame rate capability
Taking motion performance to the next level requires innovation
and expertise. Enter Sony's Motionflow™ High Frame Rate technology. Motionflow™ detects the incoming video signal and applies
the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content
available on DVD and Blu-ray Disc, Motionflow™ eliminates the need for 3:2 pulldown and delivers smooth, judder free video,
faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow™ doubles the amount of frames and
uses real-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater
sense of realism than ever before.
BRAVIA Engine™ PRO Full Digital Video Processor
BRAVIA Engine™ PRO builds upon the BRAVIA Engine system's outstanding
video processing functions making it Sony's most advanced video processing system. It is the culmination of our legendary picture
quality expertise, featuring the latest generation of proprietary video processing technology: Digital Reality Creation - Multi Function
(DRC-MFv2.5). This technology creates a high-density video signal that traditional interpolation video processing cannot achieve. This
latest generation of DRC-MF features increased processing power and provides a sharp, crystal clear image with both 480i and 480p
standard definition and all high definition sources (except 1080p). It also features "1080p Direct Creation" which minimizes loss in
interlace-to-progressive (IP) conversion by performing Digital Reality Creation and IP Creation algorithms simultaneously.
Live Color Creation™ System featuring WCG-CCFL
Many colors in the real world such as deep reds, greens and clear blues
cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD
HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced
chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.
Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast
ratio performance of 2000:1 . A Dynamic Contrast Ratio of up to 18,000:1 is achieved by using real-time image processing to adjust
the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow
detail in other scenes for a difference that you can see.
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64x 10-BIT
