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Chapter 13
Applications
Applications
AQ1270 is used to enhance indoor air quality by neutralizing odors or introducing and maintaining a
scent in the air or both at the same time. This is accomplished by blending ultra-low concentrations
of odor neutralizers and fragrance ingredients (“Air-Treatment Agents”) into the air. In fact, AQ1270
is fully effective with air concentrations of Air-Treatment Agents less than 1 part per million (ppm).
This means that for every 1,000,000 molecules of air there is only one molecule of Air-Treatment
Agent.
There are four basic applications for AQ1270: ambient scenting, product marketing, odor control and
aromatherapy. These applications are different in terms of their objectives, but they all employ the
same combination of Prolitec’s proprietary air-treatment chemistry and AQ1270 computer-controlled
delivery system.
Ambient Scenting
Ambient Scenting is the use of a scent alongside other design elements in a space to help create or
enhance its ambience. In this application, scent is comparable to visual elements such as graphics,
colors, materials, textures and shapes as well as auditory elements like music. With ambient scenting,
a carefully selected fragrance is used to enhance themes, animate visuals, make a tree or a flower
smell like a tree or a flower, and many other uses. Major brands are using scent to extend and
animate their brand by associating a scent experience with a brand, like a hotel chain using ambient
scenting to make all their lobbies smell like the same scent.
Indoor air quality and the overall ambience of a space can be substantially improved with the
introduction of a pleasant scent. Scent can cause humans to recall a brand with positive feelings
and communicate brand values. Scent can create inviting environments that attract retail customers
and cause them to stay longer and shop more, improve employee productivity, and make all the
occupants feel positive about their experience in the space.
Of all the senses, the sense of smell is the most powerful trigger of memory. Hotels, casinos, retail
establishments and other businesses seeking to provide a positive experience that clients will recall
and repeat should use scents to enhance indoor air quality. The use of a signature scent to extend
the brand image is a powerful tool for the sophisticated marketer.
Typical areas where Ambient Scenting is used:
• Retail Stores
• Hotel Lobbies
• Malls
• Showrooms
• Clubs and Bars
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