Panasonic EP30005KU, Руководство по продажам

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Market Facts
• Market Size Estimate: $175M, 100,000 units
– 40,000 under $1000 (e.g. iJoy from Human
Touch, Premier, King Kong)
– 30,000 between $1000-2500 (HT, Panasonic,
Premier, King Kong)
– 20,000 above $2500 (Panasonic, HT, Sanyo,
Osim, Premier)
• Channels:
– Specialty Retailers—The Sharper Image,
Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
– Costco
• Demographic of User
– Half Men, Half Women
– Half with a back problem, half who want to
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