FOR IMMEDIATE RELEASE
Media Contact
: Philip Anast
Tech Image (for NEC Display Solutions)
847-279-0022
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VSS-SOUTHERN THEATRES RIDES 3D JUGGERNAUT, SIGNS EXCLUSIVE
AGREEMENT WITH NEC DISPLAY SOLUTIONS FOR DIGITAL CINEMA
PROJECTORS
The Grand Theatres, AmStar Cinemas in 9 States Add to Their Stable of NEC
Equipment; NEC Financial Services Offers Financing Incentives
CHICAGO – March 15, 2010 –
NEC Display Solutions of America, a leading provider of
commercial LCD
display and
projector
solutions, announced today an exclusive
agreement with Southern Theatres, LLC, management company for VSS-Southern
Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema
projectors at locations in nine states. The move by VSS-Southern Theatres extends its
current relationship with NEC and Ballantyne Strong, Inc., and positions this leading
exhibitor to capitalize on the growing list of 3D Hollywood blockbusters coming out in
2010 and beyond.
Building upon its more than 30 NEC digital
cinema projector
systems already installed,
VSS-Southern Theatres selected NEC’s new Digital Cinema Projector Series for its
extreme reliability, performance and brightness. The projectors also were chosen for
their upgrade capabilities to 4K technology.
The full complement of NEC digital cinema projectors can be seen in Palace 5 (Booth
No. 1205) at
ShoWest
2010, the motion picture theater industry convention held today
through March 18 at Bally’s & Paris in Las Vegas, Nev.
