IPSO USA
Cor
por
a
te Style Guide
Страница 1: ...IPSO USA Corporate Style Guide ...
Страница 2: ...s guide IPSO will refer to domestic production and marketing IPSO Belgium BE has its own unique style and marketing rules Table of Contents LOGOS COLORS FONTS 1 2 IPSO Brand Logos Alliance IPSO Brand Logos Fonts IPSO SPECIFICATION STANDARDS 3 4 Page 1 of Specification Page 2 of Specification TRADEMARKS WORDING WEB SITE 5 Trademarks Registration Specification Verbiage IPSOUSA COM Web site PRODUCT I...
Страница 3: ... Simply IPSO is the tagline for IPSO domestic IPSO can be used without the fox head part of the logo and simply The simply IPSO logo is generally used reversed out in white on a pms 179 vertical bar positioned on the left side of the page It is never appropriate to use any horizontal pms 179 bars in layout The name IPSO always should be written in all uppercase letters IPSO Brand Logos COLORS USED...
Страница 4: ...rinted Fonts Headers 16 pt Arial Black 100 pms 179 or white Arial Black This is Arial Black 123456789 OPL Intro Copy 10 pt Arial Italic 13 pt leading 70 Black Arial This is Arial Italic 123456789 Subheads 10 pt Arial 13 pt leading 100 pms 179 all caps Arial THIS IS ARIAL 123456789 Body Copy 10 pt Arial 13 pt leading 70 Black Arial This is Arial 123456789 2 Logos Colors Fonts ...
Страница 5: ...ack 25 Black 1 4 including 125 bleed 375 45 Black 525 including 125 bleed 525 including 125 bleed Arial Reg 13 5 pt Header Arial Black 16 pt 100 pms 179 Body Copy Arial 10 pt 13 pt Leading 70 Black Arial Black 24 pt Arial 7 5 pt 3 3 25 Black IPSO Specification Standards Subheads Arial 10 pt 100 pms 179 Arial 10 pt IPSO Brand Logo ...
Страница 6: ...ding 70 Black 15 pms 179 10 Black Arial 6 5 pt 7 pt Leading 70 Black Follow FSC Guidelines Arial 8 pt 7 Including 125 bleed 1 pt White Rule Header Arial Black 16 pt 100 pms 179 Arial Black 10 pt 70 Black Arial 10 pt 70 Black 15 32 1 pt White Rule 25 Black 25 Black Back 100 pms 179 Arial Italic 6 5 pt 7 pt Leading 70 Black Alliance Brand Logo ...
Страница 7: ...HC012 IPD25 Model Number no space cu ft liter lb kg PS 40 IPSO COM Web site WEB VERBIAGE washer extractor no hyphen on premises no hyphen Simply Profitable New Investors sections tagline Simply Efficient On Premises tagline FONT Headers Arial Ultra Expanded 18 pt Hexadecimal e23828 Body Copy Arial 10 pt Hexadecimal 333333 5 Trademarks Wording Web site This is the only place where both logos should...
Страница 8: ...odels together always keep them in approximate proportion with one another Tradeshow Graphics WELCOME PANEL PANEL 1 PANEL 2 PANEL 3 3 4 VIEW Consistent window pattern Lower perspective Dramatic lighting Approximately same of side panel showing Show feet of machine where appropriate STRAIGHT ON VIEW Consistent window pattern Lower perspective Dramatic lighting Show feet of machine where appropriate...
