digital backs
www.hasselblad.com
the Hasselblad cFV ii digital back is custom built to match
the design and functionality of the Hasselblad V system
cameras, thus turning the V system camera into a new
digital workhorse. digital capture is extended with tools
for powerful digital workflow control with the Hasselblad
instant approval architecture. the Hasselblad cFV ii also
fits view cameras using the V system interface plate for
mechanical attachment and flash sync connection to
trigger the digital capture. Hasselblad cFV ii thereby brings
an ultra high level of integration and flexibility to the profes-
sional photographer who needs the best for both mobile
and studio shooting.
Hasselblad Natural color solution
color management solutions have in the past imposed
limitations on professional digital photographers, because
of the forced choice of a specific color profile to suit the
job: capturing various skin tones, metals, fabrics, flowers
etc. to combat this, Hasselblad has developed a new,
powerful color profile to be used with its Flexcolor/Phocus
imaging software. Working with the new Hasselblad Rgb
color profile enables you to produce outstanding, reliable
out-of-the-box colors, with skin tones, special product gra-
dations, and other difficult colors reproduced effectively.
to implement our new unique colors we have developed
a new Hasselblad raw file format called 3FR (3F RaW). the
new 3FR file format is designed to ensure that images
captured on Hasselblad digital products are quickly, effec-
tively and safely stored on the available media (cF card,
imagebank-ii, etc). the file format includes lossless image
compression saving 33% of storage space. combined with
the architecture of the Hasselblad back, this allows for
capturing up to 35 shots per minute.
the 3FR file defines the colors in the Hasselblad Rgb
color space with its out-of-the-box quality, and used in
Flexcolor/Phocus it removes both the need for experi-
menting with different color profiles to get optimal colors
and the need for selective color corrections.
the 3FR files can be converted directly into adobe’s raw
image format dNg (‘digital Negative’), bringing this new
technology standard to the professional photo grapher for
the first time. the dNg file format enables raw, compressed
image files to be opened directly in adobe Photoshop. this
allows photographers to operate quickly and efficiently,
reducing the “downtime” taken to process image data
and enabling final images to reach the client more quickly.
Hasselblad image files carry a full set of metadata, including
capture conditions, keywords and copyright, facilitating work
• Finest digital integration for the classic
Hasselblad V system cameras and lenses
• Hasselblad Natural Color Solution
• Hasselblad Instant Approval Architecture
• Cable free operation with all V System
cameras including 202Fa/203FE/205Fcc
cameras
• A stylish digital solution for the most well
proven professional camera
• 50% larger sensor than full frame 35mm
dslRs
• Flexible image storage, including CF card
operation
