Editorial Contact
Ruth Rosene/Rosene PR Consulting, Inc.
949.916.4273 / [email protected]
Clickfree™ Portable Backup HD325
www.goClickfree.com
Fact Sheet
Overview
With the Clickfree Portable Backup, protecting valuable information on a computer has never
been easier. Existing backup drives, including those from the leading “single-touch” device
manufacturers, require complex setup even before the first backup can be completed. This
means software installation, system reboots, hardware set up and software configuration. In
addition to taking a long time to set up, these products require the user to learn new, confusing
terminology. With Clickfree, all of these complexities are removed. To run the backup, simply
remove the device from the box and connect it to a computer – that’s it. The backup
automatically starts by itself and backs up files without any user interaction.
Description
•
With a capacity of 320GB, the HD325 provides enough storage for:
o
70,000
songs
o
140,000
photos
o
or 640,000 documents
•
It automatically backs up more than 400 different file types, including all Word files,
PowerPoint, email files, attachments within emails, photos, movies, music files. It even
finds preferences, favorite websites and browser lists.
•
One device can back up 20 PCs, as it will compartmentalize each PC’s data.
•
It provides incremental backup; upon first time use it will automatically find all of the files
and copy them to the hard drive. Each time after that, it will only back up the new files.
(It does not synchronize files with the PC. This feature is not important for our target
audience. In fact, it protects our customers’ data in case they erroneously delete or
change a file inadvertently.)
•
While the software’s default settings will probably be sufficient for most users, it is user-
modifiable, giving users full control over their backups. Even after the settings have
been changed, the backup will still run without any interaction or installation.
•
If a computer crashes, plug in the HD225, hit the “restore” button, and it will bring the
data back into its original folder locations again.
Target Markets
Today, 85% of the population does no back up at all (DeLoitte & Touche, 2007)
•
General
consumers
o
Family photos and video, scrap booking images
o
Financial data; Quicken files, tax records, etc.
o
Student homework/research data
- more –