VII. CONCLUSION
30
The EOS 30D is a new camera that stands firmly on the shoulders of the EOS 20D, as
well as the entire Canon EOS System. Because it is based on the highly successful 20D,
customers will understand that they are investing in an established, reliable product.
As the digital photography business matures, people are developing a more sophisticated
appreciation of matters such as long-term reliability, component consistency and
complementary system characteristics. These goals are difficult to achieve when key
components are outsourced. Canon’s dedication to the research, development and
manufacturing of CMOS chips means that they control short and long-term sensor
reliability. The Canon natural color “look” is the product of an imaging philosophy that
Canon implements at each step in the image path from the glass in its lenses to the
software that performs RAW file conversion.
Each Canon camera is designed to meet the needs of a particular customer category.
The EOS 30D is aimed at advanced amateurs and professionals who buy their own
equipment. They require high performance and genuine, lasting value. Many of them
own more than one body or expect to upgrade in the future. If they trade in, they expect
their old equipment to retain a reasonable portion of its original cost. If they keep their
gear and buy new, the old and new must work perfectly together. Commitments such as
the backward compatibility of DPP to the EOS D6000 and the D2000, as well as the
introduction of the EF-S 17–55mm f/2.8 IS USM and the EF 85mm f/1.2L II USM lenses,
demonstrate that the Canon EOS System will respect the past even as it grows constant-
ly. While it makes a strong case for itself as a separate device, the EOS 30D provides a
clear upgrade path to the EOS 5D and the EOS-1D Mark II N, links to an ever more
sophisticated Canon-to-Canon workflow and fits neatly into the vast Canon EOS System
of lenses, bodies, flashes, accessories, software and printers.
New, new, new is certainly exciting, and a healthy dose of it keeps the wheels of
possibility spinning in our heads. Still, tried-and-true, or tried-and-true-but-very-much-
modern-and-current, has a genuine appeal, especially to the person who’s paying for it.
The wedding and portrait photographers, journalists, news organizations and serious
amateurs who will buy the EOS 30D will get their money’s worth and much, much more,
and they will never, ever second-guess themselves about the wisdom of their purchase.
4
Actual selling price will be set by dealers and may vary.
Contents ©2006 by Canon U.S.A., Inc. All Rights Reserved. Excerpts from this material may be quoted in
published product reviews and articles. For further information, please contact Canon U.S.A., Inc. Public Relations Dept.,
(516) 328-5000.
VII. CONCLUSION
