of direct mail, only with 100% targeted
list and $0 postage. In addition, it’s easier
and less expensive to update. You can use
it to effectively:
• Enhance your company’s image
• Promote new products and services
• Answer frequently asked questions
• Publicize promotions or special events
Why Not Radio On Hold?
When a business plays a radio on-hold, it
places its callers at the mercy of the station’s
format. Is the music appropriate? Does it
project the proper image of the business?
Is the station playing a competitor’s ad to
your callers?
There may also be a few legal questions.
Does your business have the permission to
rebroadcast the station’s signal? Have you
covered the music licensing fees? A message
on-hold program with licensed music gives
a business control over the content its
callers hear and the image it projects.
Most importantly, it certainly
doesn’t promote your competitor.
Why Choose the
Audiomax 5100CD?
The Audiomax 5100CD message on-hold
solution is the very best the market has to
offer, combining superior equipment and
outstanding production services. The
production services will be provided by
Audiomax, one of the leading message
on-hold vendors in the country.
Unlike other CD audio-based message
on-hold systems, the Audiomax 5100CD
is a pure digital-to-digital solution. There
are no analog-to-digital transfers. No cards
or cartridges. It comes standard with 64
minutes of memory, which is up to eight
times more memory than other systems in
the marketplace. The Audiomax 5100CD
combines two industry standards – MP3
audio and CD-ROM. The Audiomax
5100CD – Simple. Flexible. Universal.
Audiomax 5100CD
A Pure Digital-to-Digital On-Hold Solution
• Providing information on hold
results in a 20% increase in
requests/demand for additional
products or services. On average,
7 out of 10 callers are placed
on-hold.
– Inbound/Outbound
• Executives spend 15 minutes
a day or 60 hours a year on
hold.
– USA Today
• 88% of callers preferred on-hold
messages to other hold options,
and 16 to 20% made a
purchase based on an on-hold
offer.
– MAXIMARKETING,
an independent research firm
• 94% of all marketing budgets are
spent to induce a customer to call,
but only 6% is spent handling that
call once it is received!
– The Inbound
Call Center
• 34% of callers who hang up do
NOT call back.
– Voice Response, Inc.
• Testimonials sent to program
suppliers from their client
companies claim as many as 85%
of callers put on hold will keep
listening if there’s a message.
– Inbound/Outbound
As a business owner, you have to maximize every possible opportunity to reach your customers
with the right message - one that fits the professional image you need to portray. With Vodavi’s
new Audiomax Message/Music On Hold system, we’ve just made this task a whole lot easier.
In an ideal world, calls are answered on the first ring and never placed on hold, but since this is
seldom the case, why not capitalize on the opportunity to further promote your new products
or services or remind customers of important upcoming events. On-Hold messaging is not only
a cost effective way to reach your customers, but preferable to other solutions. When you think
about it, it’s really a no-brainer. Where else could you better reach an already captive audience?
On-Hold messaging is the audio version
Features and specifications are subject to change without notice. ©2006 Vodavi Technology, Inc., Vodavi is a trademark of Vodavi Technology, Inc.
L5100 02/06
